Help Desk - Email List Feature Mapping for Google Groups, Microsoft 365 Groups, and Eloqua
This document provides a high-level feature mapping for individuals who are transitioning their distribution list to Google Groups, Eloqua, or Microsoft 365 Groups. Please note, the list of features below are not a comprehensive list. If you would like to see a feature that is not listed below, please submit feedback so it can be added to the matrix.
| Feature | Google Groups | Microsoft 365 Groups | Eloqua |
| Self-service interface |  |
|
|
| Send content-rich HTML messages |  |
|
|
| Throttle and schedule list | No | No | No |
| Analytics | No | No | |
| Open tracking | No | No | |
| Tracking clicks | No | No | |
| Tracking sends | No | No | |
| Tracking visits to wisc.edu pages and forms | No | No | |
| Tracking (Eloqua or Gravity forms) form completion | No | No | |
| Import/Export contacts | |
|
|
| Message moderation | |
No | No |
| Data-driven populations | Yes | |
|
| Setting permission | |
|
|
| Group deactivation | No | No | No |
| Group file sharing | |
|
No |
| Group calendaring | Yes | |
No |
| Group collaboration tools | |
|
No |
| Suppress Microsoft 365 "out of office" message | |
Yes | No |
| Allow non-Microsoft 365 members | |
|
|
| Restrict membership view | |
No | No |
| Service account can be a member | |
No | No |
| Service account can be owner | |
No | No |
| Analytics and reports | No | No | No |
| Personalization of content using field merges | No | No | |
| Dynamic content (displaying content according to rules) | No | No | |
| Multistep marketing campaigns | No | No | |
| Automated email sends | No | No | |
| Ability to link to and pull content from WiscWeb Gravity Forms | No | No | Yes |
| Deduplication of email addresses in segments (lists) | Yes | Yes | Yes |
| Automatic removal of unsubscribed email addresses from sends | Yes | Yes | Yes |
| A/B testing | No | No | |
| Ability to allow contacts manage their own subscriptions (opt-ins and opt-outs) | Yes | Yes | |
| Ability to manage subscriptions (opt-ins and opt-outs) for contacts | Yes | Yes | |
| Terms of Service | |
|
No |