Communications Committee Minutes 03-07-22
Academic Staff Communications
Committee
Monthly Meeting
Monday, March 7, 2022
2020-21 ASCC Members: Mary Ellen Gabriel, Megan
Flowers, Felipe Gacharna, Kyle Henderson, Sarina Lotlikar,
Pamela O’Donnell, Robyn Perrin, Karla Weber Wandel, Lori Wilson. Liaison:
Stephanie Elkins
1. Review and approve February minutes – Approved with edits
2. E-newsletter –
a.
Editorial
Calendar – Discuss ASEC communications
feedback.
i. We
discussed the planning document ASEC worked on and determined details we need
to proceed with creating a yearlong schedule for quarterly newsletters. Felipe
and Lori will take these questions to the ASEC communications group for
feedback and direction.
ii. We
looked at analytics to see what our audience is interested in. The general
content categories are similar to before the redesign:
academic staff like “news you can use,” awards, professional development, and ASI.
b.
Next Steps
i. Lori will finalize recommendations document with SOAS demographics
and send to ASEC (through communications group) for review.
ii. Our next steps are:
1.
Work toward a specific
editorial calendar for the next year.
2.
Start creating content
and/or strategizing appropriate and easy to execute pieces for the
topics/profiles.
3.
Work with the Marketing
Automation team to get our group on Eloqua and start setting up settings,
templates, designs, processes, etc.
iii. Volunteers
for teams:
1.
Eloqua/Design volunteers
a.
Kyle
b.
Sarina
c.
Felipe
d.
Lori
2.
Writing/Editing
volunteers
a.
Mary Ellen
b.
Robyn
c.
Pamela
d.
Karla (flexible)
3.
Provost’s
climate survey update – We
discussed the updated timeline for the climate survey. Felipe let the group
know our feedback was part of the reason the survey is pushed back to allow for
a more equitable approach.
4.
Additional/New
business
a. ASI is April 13, 20221
5. Adjourn
Next meeting: Monday, April
11, at 2 p.m.