Ever wonder how many page views the Nelson Institute website gets in a month? Curious what Google search terms people use to find us? You can find valuable information about how our websites are used by visiting the analytics dashboards for these sites managed by the strategic communications team.

• Nelson Institute (nelson.wisc.edu)
• Center for Climatic Research (CCR) (ccr.nelson.wisc.edu)
• Center for Culture, History, and Environment (CHE) (che.nelson.wisc.edu)
• Center for Ecology and the Environment (ecology.wisc.edu)
• Center for Sustainability and the Global Environment (SAGE) (sage.nelson.wisc.edu)
• State Climatology Office (climatology.nelson.wisc.edu)
• Wisconsin Initiative on Climate Change Impacts (WICCI) (wicci.wisc.edu)

Why is This Information Important?

There's often a disconnect between the content we think is important and what our visitors are actually interested in. Website analytics can tell us what users care about and help us determine where to focus our website content strategy.

What Metrics Are Available?

The dashboard includes high-level data generated from Google Analytics, such as:

• Page views
• How users arrive at our sites (referrals)
• Which browser and type of device visitors are using
• Google search terms people use to get to our site
• Internal search terms people use to find content
• Which links get the most clicks

For More Information

If you have questions about our website traffic, or would like to take a deeper dive into additional data available from Google Analytics, contact the strategic communications team at communications@nelson.wisc.edu.