This page includes information on what to include when referencing the Center for Healthy Minds (CHM) and Healthy Minds Innovations. Our brand guidelines shape how we tell our story and reinforce experiences; they are the operating manual for looking, speaking, and acting from our organization. Brand overviews for members of the CHM and HMI community can be found here. These provide a broad view of our brands, including mission/vision, brand benefit and personality, reasons to believe and target audiences.