University & Law School Trademarks

Student organizations should be aware that the UW asserts ownership and all rights, title, and interest in and to its indicia, which includes trademarks, service marks, mascots, slogans and any other indicia that is associated or refers to the university. If you wish to use any UW trademarks, including slogans and symbols associated with the Law School, you must first obtain permission from the Law School and the Office of Trademark Licensing.

The following trademarks, including both phrases and graphic representation, may only be used with permission from the school. Please note this list is non-exhaustive. 

  • University of Wisconsin-Madison 

  • University of Wisconsin

  • UW-Madison

  • UW

  • Bucky Badger 

  • Bucky

  • Badgers 

  • Any version of the UW Crest 

  • Motion W logo

  • Wisco 

  • UW Law 

  • Wisconsin Law School

  • Justice Bucky - please note that Justice Bucky is not approved for use by the University and new items with this image cannot be produced 

  • Gargoyle 

Steps to obtain permission

  1. Review the Student Organization Resource & Policy Guide article on Naming & University Logos. Please pay special attention to the design and layout guidelines. 

  2. Decide which vendor you will use. There are only two vendors licensed to produce items with University trademarks: Underground Printing and Ad Madison. Most Law Student Organizations choose to work with Underground Printing. 

  3. If you are using Wisconsin Law indicia: Submit your request via email to Kim Raether (kimberly.raether@wisc.edu) and cc Carlie Wiseley (carlie.wiseley@wisc.edu).  

    1. Explain how you intend to use the indicia on promotional materials

    2. Include an actual design/layout of how the indicia will be used 

  4. If you are using UW Madison indicia (not Law School or the Gargoyle): Submit your request via email to licensing@athletics.wisc.edu

    1. Explain how you intend to use the indicia on promotional materials

    2. Include an actual design/layout of how the indicia will be used

For complete campus wide trademark policies please review the following: 



Keywords:
trademarks indicia fundraising merch branding advertising
Doc ID:
152785
Owned by:
Carlie W. in Law School Student Affairs Office
Created:
2025-06-27
Updated:
2025-06-27
Sites:
Law School Student Affairs Office