Kaltura - MediaSpace media entry analytics (UW-Madison)

Note: This document describes a learning analytics approach to help support student success. Students are unique individuals and are more complex than their data - be sure to consider them holistically. Please review UW-Madison Learning Analytics Guiding Principles before continuing in this document.

This document describes how to access analytics for individual media items that you own in Kaltura MediaSpace

Before using Kaltura MediaSpace’s learning analytics please read UW-Madison’s guiding principles on learning analytics. In particular note that “Learning analytics should be used for the benefit of students, and central to its use should be student success, improved learning experiences for the student, and improved outcomes for students.” Use Kaltura MediaSpace's analytics to provide insight to you about how your media is being used. The analytics can help inform you about what is useful to your students or what could be improved.

On March 24th 2020 Kaltura MediaSpace's new analytics replaced the old text table-based analytics. Kaltura’s documentation is available in Entry Level Analytics. “Media entry” or “entry” is often used as a generic term to refer to an audio or video file uploaded to Kaltura MediaSpace.

Note: Users should be aware that Kaltura MediaSpace analytics are not real-time and take a few hours to update. Kaltura MediaSpace analytics may also not be collected from users running privacy or ad-blocking software unless they allow stats.kaltura.com and analytics.kaltura.com domains.

How to access analytics for an individual media item in Kaltura MediaSpace

To access the analytics for a piece of media:

  1. Launch Chrome or Firefox and go to Kaltura MediaSpace: mediaspace.wisc.edu. Login by clicking Guest and selecting Login from the drop-down menu. If you need more information on how to log in to MediaSpace please see Kaltura - How to Log in to Kaltura MediaSpace (UW-Madison) .
  2. Click on your name or the person silhouette icon in the upper right corner and click My Media:
    Screenshot showing the user having clicked their user icon in Kaltura MediaSpace with the cursor hovering over the drop-down menu option "My Media".
  3. Search for or scroll until you find the video you want to edit. Click on the media’s thumbnail image.
  4. Click the Actions button underneath the media and select Analytics:
    A screenshot showing the "Actions" button clicked with the drop-down menu expanded. The mouse hovers over "Analytics" which is also outlined in orange to point it out.

Kaltura MediaSpace media analytics page

Kaltura MediaSpace’s analytics page is responsive which means the layout will change based on the width of your browser. Your screen may look slightly different than the images in this document.

Summary analytics and drop-down menus

At the top of the analytics screen you’ll see both a number of functions, filters, and stats for a media entry:

A screenshot from Kaltura MediaSpace's showing a summary of analytics on a media entry. The entry displays the following information - it is: "1" - a Video, "2" - owned by a specific user (blurred out here), "3" the export button for CSV exports, "4" the filter button, "5" the date range selector, "6" has 2,887 player impressions, "7" has 420 plays, "8" has 30 unique viewers, "9" was viewed for 528.1 minutes, "10" has a 48.5% completion rate, and "11" has 0 social highlights - 0 likes and 0 shares.

  1. Media entry type (Ex: Audio, Video).
  2. Media owner
  3. Export drop-down menu: Export analytics for User Engagement, Video Performance, Impressions, Top Countries, Devices Overview, and Syndication to a CSV spreadsheet.
  4. Filter drop-down menu: Filter the analytics either by country or by playback context.
  5. Date range menu: You can select from preset ranges (Ex: Last 7 Days, Last 30 Days, etc.), a specific date range, or all the analytics gathered since the media entry’s creation. This menu also allows you to compare the analytics in the date range you selected with another date range.
  6. Player Impressions: The number of times the video was displayed in a page or course.
  7. Plays: The number of times someone clicked the play button on the media entry.
  8. Unique Viewers: The number of authenticated viewers who have played the media entry. All anonymous viewers will be counted as a single viewer. All instances where the media entry is embedded using iframe embed code are counted as anonymous viewers.
  9. Minutes Viewed: The total number of minutes that the media entry has been viewed by all viewers.
  10. Avg. Completion Rate: On average, how much of the video was watched by all viewers.
  11. Social Highlights: Instances where the video was liked or shared. The vast majority of Kaltura MediaSpace media is not embedded using the social tools at UW-Madison and you will usually see 0 likes and 0 shares.

Views on playback over duration of the entry

In this section you can see the number of views over the duration of the entry. This can help you understand which sections of the video generated interest and when you lost your audience. You can play the media entry to see the number of views and unique authenticated views on the media at that point in time. You can also mouse over the graph to see that information where your mouse cursor is on the graph.

A screenshot from Kaltura MediaSpace's analytics showing the number of views over the duration of the video which shows declining interest towards the end of the video. The mouse cursor is hovering over the :31 mark and shows 239 views and 9 unique authenticated user views of the video at that point in time.

User engagement

Click on View Engagement Per User under the player graph to see more information on the users that viewed this entry.

A screenshot showing an entry’s “Engagement Per User”. It shows a table of users with “Player Impressions”, “Plays”, “Average Completion Rate”, and “Total Completion Rate”. The users are blurred out of the image.

For each user you will see player impressions, plays, average completion rate, and total completion rate. You can view specific users by using the filter on the top right. Click the arrow next to a user’s name to view a heat map indicating which part of the video they watched:

A screenshot showing a user (who has been blurred out) heat map showing that they’ve viewed the first part of the video multiple times but has not watched a total duration fo 1:21 further into the video.

For each user, 4 tiers are available to analyze their engagement on the duration of the entry:

  • Not viewed: This section wasn't viewed by the user
  • Viewed once: This section was viewed once by the user
  • Viewed twice: This section was viewed twice by the user
  • Viewed more than 2 times: This section was viewed more than two times by the user

Video performance over time

Kaltura MediaSpace analytics also provides information in graphs that include:

  • Number of player impressions per day or month
  • Number of plays per day or month
  • Unique viewers per day or month
  • Minutes viewed per day or month
  • Average completion rate per day or month
  • Average drop off rate per day or month

Click the graph name at the top to see different views of the data. Click View Details to see a table of information including the date, player impressions, plays, unique viewers, minutes viewed, average completion and average drop off. You can also compare the data from one graph to another by selecting another dataset from the compare to drop down menu.

A screenshot from Kaltura MediaSpace's analytics graphs showing daily player impressions.

Engagement funnel

The engagement funnel is a visual representation from the user’s discovery to viewing of the media entry. The following metrics are shown in the funnel:

  • Player impressions: The number of times the video was displayed in a page or course.
  • Plays: The number of times someone clicked the play button on the media entry.
  • Plays that reach a specified percent play through: This is user selectable: 25%, 50%, 75%, and 100%
A screenshot showing an engagement funnel for a media entry. It starts with 2,985 player impressions, then winnows down to 432 plays, and finally ends with 234 impressions that resulted in 50% play-through.

Top Countries

The Top Countries panel ranks the geographical distribution by plays. The heatmap shows the countries, the darker the shade, the more plays for that country. The table ranks the countries by plays and also shows plays distribution compared to total number of plays. You can drill down to region by selecting a country on the map or from the table. Select a region to drill down to cities.

A screenshot showing Kaltura MediaSpace “Top Countries” entry analytics. For this entry it shows the United States had 2,671 player impressions (89.3% of the distribution), Australia had 46 player impressions (1.5% of the distribution), Canada had 36 player impressions (1.2% of the distribution), the United Kingdom had 35 player impressions (1.2% of the distribution), and Sweden had 29 player impressions (.97% of the distribution).

Top Domains

The top domains panel requires some technical knowledge of what the domains listed are to interpret. The top domains are ordered by domains that had the most number of plays in the selected time frame. For each domain the following metrics are available:

  • Player impressions: The number of times the media entry was loaded from that domain
  • Player impression ratio: The number of plays divided by number of impressions for that domain
  • Plays: The number of times the media entry was played from that domain
  • Plays distribution: The number of plays for that domain divided by the total number of plays in the selected timeframe
  • Minutes viewed: The total number of minutes of views for that media entry for that domain
  • Average completion rate: Measured by viewer reaching playback quartiles
A Kaltura MediaSpace entry screenshot showing the “Top Domains” analytics for an entry.

Clicking on a domain loads graphs of data for that entry filtered to that domain and shows additional information about plays from specific URLs.

See Also:

For additional information on learning analytics at UW-Madison, please visit the learning analytics guide, What are the pedagogical uses of learning analytics?

Keywords:stats, viewers, count, report, data, media, information, statistics, info media, video, audio   Doc ID:48497
Owner:Learn@UW Madison .Group:Learn@UW-Madison
Created:2015-03-06 14:38 CDTUpdated:2020-11-19 09:19 CDT
Sites:DoIT Help Desk, Learn@UW-Madison, Learning Analytics
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