Campaign Types
This document describes the different campaign types found in OAR's instance of Salesforce.
Every cycle we do a lot to recruit and yield our class. A campaign is created for each recruitment initiative. To keep ourselves organized we group our campaigns by type. A campaign type that begins with Undergraduate Admissions is unique to OAR.
| Campaign Type | Used By | Descriptor |
|---|---|---|
| Undergraduate Admissions Recruitment Trip | Recruiters | Used to set up a recruitment trip or to link a series of recruitment trips |
| Undergraduate Admissions Recruitment Initiated Event | Recruiters | Used for high school, college, and organization visits that we take the first step to organize |
| Undergraduate Admissions Recruitment Invited Event | Recruiters | Used for college fairs, parent nights, speaker series,and other events that a non-UW-Madison entity organizes and invites us to |
| Undergraduate Admissions UW Sponsored Event | Recruitment & Events Teams | Used for prospective student recruitment sessions and Visit Bucky events |
| List Campaign | Recruitment & Marketing Teams | Used to group records from purchased prospect lists |
| Marketing Campaign | Marketing & Communications Teams | Used to group records for email, text, and call campaigns |