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CALS DDO - Points of Contact - External Relations

This document outlines the points of contact for the Office of External Relations within the College of Agricultural and Life Sciences.

Updated June 2024
For more detailed information about this series of documents, please return to the CALS DDO - Points of Contact - Overview.

Overview:

 

Communications

We produce eCALS (an e-newsletter for all CALS faculty/staff/grad students), Grow magazine (a periodical distributed to all CALS domestic alumni, donors and other key stakeholders three times per year) and CALS Connection (a monthly e-newsletter for CALS alumni). Additionally, we write and distribute news releases about CALS research, outreach and teaching, often coordinating with University Communications to help increase coverage of our CALS stories. We manage @UWMadisonCALS accounts on Facebook, Twitter, Instagram, and Flickr, along with the content on the CALS homepage and websites for CALS news, eCALS, and Grow magazine. Photos posted to our Flickr account are available for use by all faculty and staff for presentations and publications.

Alumni Relations and Event Management

We coordinate the college’s Board of Visitors and collaborate closely with WALSAA (the Wisconsin Agricultural and Life Sciences Alumni Association), a 501(c)3 independent alumni organization. Annually, we plan and execute the Honorary Recognition Banquet and Ceremony, a gathering of emeritus faculty with the dean, CALS Awards and CALS Coffees. Additionally, we partner with the Wisconsin Foundation and Alumni Association to raise funds through annual giving, events and major gifts.

Legislative Relations

In cooperation with the UW-Madison Offices of State and Federal Relations, we work with elected officials and agency heads on policy and legislative issues.

Staff:

Heidi Zoerb, Associate Dean for External Relations and Advancement
608-262-4849, heidi.zoerb@wisc.edu
  • Media relations consulting and training
  • Alumni relations
  • Event consulting
  • Contact for assistance in responding to legislative or agency requests or for information on specific legislative actions
Nik Hawkins, Managing Editor
608-890-3912, nik.hawkins@wisc.edu
  • Grow magazine
  • CALS Connection alumni e-newsletter
Nicole Lederich, Associate Marketing Director
nicole.lederich@wisc.edu
  • College program marketing
  • Event consulting
  • Project management for college-level priorities
Nicole Miller, News Manager
  • CALS news articles
  • Media relations consulting and training
  • eCALS internal weekly e-newsletter
Vacant, Marketing Specialist
  • Alumni relations
  • Event planning
  • Purchasing
Janelle Jordan Naab, Graphic Designer
  • Design and layout of CALS publications
  • Developing and producing print and digital materials
Caroline Schneider, Communications Specialist
  • Science writing
  • eCALS web page and e-newsletter
Jori Skalitzky, Communications Specialist
608-265-8935, jori.skalitzky@wisc.edu 
  • Social media consulting
  • Science writing
Michael King, Visual Communications Specialist
  • Photographic, video/multimedia and written content
Mark Millard, Web Services Developer
608-265-3622, mark.millard@wisc.edu
  • Web page development
Alumni List Requests


Keywordscollege of agricultural and life sciences, dean's office, deans, admin, agriculture, contacts, units, ecals, grow magazine, cals connection, research, outreach, communication, alumni, publications   Doc ID96917
OwnerBrian N.GroupCALS Dean's Office
Created2020-01-07 12:58:35Updated2024-06-17 09:31:24
SitesCALS Dean's Office
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