Memorial Union Terrace Chair Colors
The chairs are produced in three colors—John Deere green and yellow, and Allis Chalmers orange — to pay tribute to Wisconsin’s farming tradition. They are also the primary colors of spring and fall—the seasons students most associate with the Terrace.
In 1929, Harry Merritt was in California when the bright orange California poppy blossoms inspired him to think about the use of bright colors in marketing. Brightly colored things that can be seen from far away had potential in farm equipment marketing. He soon changed the paint color of Allis-Chalmers's tractors to Persian Orange, the available paint color that he felt most closely resembled the California poppy's color. Thus began the tradition of orange Allis-Chalmers tractors. Various competitors would follow suit over the next decade, as International Harvester switched to all-red (1936), Minneapolis-Moline switched to Prairie Gold (late 1930s), and Case switched to Flambeau Red (late 1930s). John Deere already had a distinctive color scheme with its bright green and yellow. (Wikipedia)