Branding Resources

Our brand guidelines shape how we tell our story and reinforce experiences with our audiences. We encourage all CHM community members to read through and consult our brand guide, which provides a broad view of our brand, including mission/vision, style guides, target audiences and more.

CHM Brand Guide*

*As we work toward refreshing the CHM brand guide, please send any questions to Heather Harris (hharris7@wisc.edu).

Logos

• CHM Logos
• Healthy Minds Innovations Logos
• Art & Science of Human Flourishing Logo

Templates & Letterhead

• CHM Powerpoint template
• CHM black and white letterhead
• CHM color letterhead
• CHM & HMI joint letterhead

Requests

Internal Client Request

Do you have a request for the Engagement Team? Use this quick in-take form to contact our team about potential needs and support for your upcoming projects related to:

• PR & Communications

• Marketing & Advertising

• Marketing Consultation & Strategy

• Multimedia Design
  
  

Filling out the in-take form will help us find a solution.

Image/Assets Request

The Center hosts its visual assets, including photos and video, in an archive accessible by the Center's Engagement Team. We also have a smaller collection of our most-frequently used visual assets on our digital asset management system called Canto.

Send your existing photo/asset request to: Multimedia designer Hannah Sandvold (hsandvold@wisc.edu). An asset request from CHM's iStock Essentials photo collection is also an option. You can also view and download free imagery from the UW-Madison Photo Library.

Note: Day-of requests may not be possible, so allow up to three business days for a response.

Brand Colors & Fonts

CHM Brand Colors

• CHM ORANGE PANTONE: 158C CMYK: 0/62/95/0 RGB: 232/119/34, HEX: #e87722
  
  
• CHM GRAY PANTONE: 431, CMYK: 67/52/44/17, RGB: 91/103/112, HEX: #5c666f

CHM Brand Fonts

Use these fonts for headers and display copy.

• Lato (primary)
• Arial
• Garamond Premier Pro

UW-Madison Brand Font

• RedHat (primary)

Writing Tips

Writing for a general audience

It is usually recommended that you write at an 8th grade level when writing for a general audience in the United States to ensure that at least 80% of the public will understand. Below are some resources for meeting that target.

Resources:

• How to use Microsoft Word's Readability feature Aim for an 8th grade reading level:
  • Flesch Reading Ease greater or equal to 60
  • Flesch-Kincade Grade Level of 8 or lower
  • No passive sentences
• Hemmingway App will highlight words and phrases to edit (web version is free to use)
• General tips for science writing and plain language by Open Notebook
• The UW Writing Center offers free 1:1 feedback and writing assistance to anyone in the Madison Community