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Topics Map > Assets > Components > Email Footer

What is an Email Group (in Eloqua)?

In Eloqua, an Email Group is a Content Category. Each Email asset you create and send must have one Email topic Group associated with it.

An Eloqua Email Group is not a list of contacts, rather it is an email content category. WHAT you are sending out, not to whom.  It is a group of similar content that your contacts can unsubscribe from. 

Think of an Email Group as you would a subscription to National Geographic magazine you have mailed to your home on a regular basis. If you subscribe to many different magazines (general topics within), you can stop receiving that magazine (topic category) by ending the subscription. 

In Eloqua, a contact could click "unsubscribe" in the email footer and that would stop the contact from receiving any Email asset designated with that Email Group.  

Here is an example of a set of Email Groups a departmental account may use:

email groups worksheet cells

The audience for the email content is handled independently via Shared Lists and/or Segments (you use these to send your email via a campaign).  

Only UW-Madison Eloqua Administrators can create Email Groups.  This is normally done in the departmental onboarding process, though new Email Groups can be requested as needed.  

KeywordsEmail Group Content Topics Unsubscribe   Doc ID137183
OwnerMonica S.GroupEloqua Marketing Automation
Created2024-05-07 14:00:45Updated2024-05-07 14:30:02
SitesEloqua Marketing Automation
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