Eloqua offers:

• 50+ standard reports available to help you understand various aspects of campaigns.

• The ability to export data to further customize/analyze with Excel, & other applications.

Dashboards & Operational Reports accessible via Eloqua

• Visual + numeric depictions

• Data populates immediately

• Last 3 months=max.

"Insight" Reports accessible via Oracle “Business Intelligence” [linked from Eloqua]

• Numeric-only depictions

• Data populates up to 24–48 hours after Eloqua action (refreshes every 12)

• No history time limit

How to locate the reports:

Access many relevant reports via the Email Asset Interface. Open your email and click on the graph icon on the right sidebar.  This opens up a menu with links to various reports:

Access Campaign (orchestration) reports via your Campaign interface. Open up your recent campaign to see a dashboard with data and links to more information: 

Here is how you find the reports from the multi-step campaign interface:

And you can access the numeric-only "Insight Reports" via the links shown in the above images as well as the main Eloqua navigation menus:

Which takes you to the Oracle Business Intelligence landing page:

If you choose, "Catalog," in this Business Intelligence area, you will find some pre-created standard reports for our UW–Madison Eloqua instance. You can modify these reports by narrowing them down to your specific asset or campaign. 

View Webinar Video on this topic:

Learn more and dig deeper on this topic by watching our Eloqua Reporting: Dashboards & Insight Reports
Advanced Training webinar on the Marketing Automation YouTube channel: