Collection of Alt Text for Photos in Guide - Summer 2022 Project

details about Guide alt text project

During the Summer of 2022, the Registrar's Office is collecting alternative text for photos currently in Guide in order to improve accessibility for people who use screen readers. Jen Brown, the Lumen Systems Administrator and Trainer in the Office of the Registrar, is the key contact for this effort.

Alternative text, or "alt text," is a brief image description applied to the properties of a picture on the Internet that allows people with visual impairments who use screen readers to know what the content of a picture is. Guide pages may have a photo that appears on the top of each tab as well as in the thumbnail tile on the Degrees/Majors index page (note: Named Option pages do not have photos, though). There are about 400 pages in the graduate section of the Guide with photos needing alt text. We need your help to write the alt text for your program's Guide photos.

Alt text should be roughly 140 characters per photo. Within those limits, be as descriptive as possible, but you may not need to include specific characteristics of people or objects unless they are the focal point of the photo. For example, you might mention someone wearing a Bucky shirt if they are "throwing the W" at a game, but if it's a student studying in library carrels, you don't need to describe exactly what they look like.

Please note: There is skill in writing alt text well. There are plans to have disability subject matter experts review all submitted alt text. The goal of this solicitation is to at least get a first draft of alt text from you describing your program's photos.
Deadline: Friday, August 5, 2022
Submission link: Qualtrics Survey link used for submitting alt text (be aware you will need to copy/paste your Guide page URL into the survey, so having Guide open when you do this will be helpful)
Reference spreadsheet: Graduate Guide pages
(Important Note: the following programs did not submit their own photos previously and thus use a default image from the RO, so they do not need to submit alt text now: Applied Biotechnology; Bilingual Psychological Services: Esperanza Graduate/Professional Certificate; Biometry; Business Analytics Graduate/Professional Certificate; Cellular and Molecular Pathology; Endocrinology and Reproductive Physiology; Entrepreneurship Graduate/Professional Certificate; Environmental Remediation and Management; Financial Economics; Folklore Doctoral Minor; Global Health Online Graduate/Professional Certificate; Greek Doctoral Minor; Information; International Public Affairs; Medical Physics; Molecular and Environmental Toxicology; Neuroscience; Occupational Therapy; Patient Safety Graduate/Professional Certificate; Physiology; Population Health; Prevention and Intervention Science Doctoral Minor and Graduate/Professional Certificate; Print Culture History Doctoral Minor; Qualitative Research Methodology in Education Doctoral Minor; School Psychology; Science and Technology Studies Doctoral Minor; Strategic Innovation: Technology, Organizations and Society Graduate/Professional Certificate; Urban and Regional Planning; Visual Cultures Doctoral Minor and Graduate/Professional Certificate*)
*You are able to update your photos in Guide as usual for the next June 1 publication, though the alt text for existing photos is planned to publish sooner as part of a special midcycle project. If you would like to submit a new photo for publication in the June 1, 2023, Guide, email it (along with alt text) to Even if you submit a new photo for June 1, if you already have an existing photo, you still need to submit alt text for the existing photo now. Only programs listed above do not need to submit alt text at this time.

Guidelines for submission of photos: The photo should be landscape in orientation, colorful, interesting, and high resolution. It should be possible to crop the photo to 960 pixels wide by 420 pixels tall without losing any significant content, though we ask that you do not crop the photo yourself to these specific dimensions. Please do NOT insert the photo into a Word document. If you would like to use a specific photo, please email it separately as an image file to Please include an alt text description for the photo in the email.
These are the examples of the photos this project is referring to:
Screenshot of UW-Madison's Guide showing a list of graduate majors. Each major is represented by a tile with a photo in the background behind text giving the name of the degree.
Screenshot of the African Cultural Studies MA page in Guide. Just under the title of the page with the degree name is a picture of a young Black person's hands holding a globe showing Africa.

Keywords:accessibility guide lumen governance photos photo   Doc ID:119609
Owner:Jenna A.Group:Graduate School
Created:2022-07-13 10:27 CSTUpdated:2022-11-01 11:44 CST
Sites:Graduate School
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