Kaltura - Reviewing Analytics in MediaSpace Channels (UW-Madison)

Note: This document describes a learning analytics approach to help support student success. Students are unique individuals and are more complex than their data - be sure to consider them holistically. Please review UW-Madison Learning Analytics Guiding Principles before continuing in this document.

Kaltura MediaSpace can provide analytics for your media when your videos are hosted and viewed in a channel.

If you want information on how users are viewing collections of media, you can organize your materials in a Kaltura MediaSpace channel. If that channel is then shared with your users, analytics will be collected on all media played in the channel. More information on this functionality is available in Kaltura's documentation on Entry Level Analytics. We have not found an article specifically on only channel analytics to link to but the entry analytics are very similar. 

Users should be aware that Kaltura MediaSpace analytics are not real-time and take about a day to update. Kaltura MediaSpace analytics may also not be collected from users running privacy or ad-blocking software, unless they allow stats.kaltura.com and analytics.kaltura.com domains.

To view analytics on a channel:

  1. Launch Chrome or Firefox and go to Kaltura MediaSpace: mediaspace.wisc.edu. If you need more information on how to log in to MediaSpace please see Kaltura - How to Log in to Kaltura MediaSpace (UW-Madison) .
  2. Click your username button in the upper right corner and select My Channels.
  3. Click on the channel you want to look at.
  4. Click on the Channel Actions button and select Analytics:
    A screenshot showing the "Channel Actions" button next to a channel icon in Kaltura MediaSpace. The user has clicked the button to display the drop-down menu. The cursor hovers over "Analytics" which is outlined in red.
  5. The channel analytics screen will display:
      A screenshot of the top half of the Kaltura MediaSpace channel analytics screen. Numerical callouts for 1-12 point out the items described below.  A screenshot of the bottom half of the Kaltura MediaSpace channel analytics screen. Numerical callouts for 13-16 point out the items described below.
    1. ID: A unique numerical identifier for your Canvas Kaltura channel which can be useful when reporting problems to the DoIT Help Desk for troubleshooting.
    2. Creation date: When your channel was created.
    3. Last update: When your channel was last updated. Depending on your browser zoom level, this may be obscured by the "Export" drop-down menu. This behavior has been reported to Kaltura.
    4. Export: Opens a drop-down menu to export various pieces of your channel analytics into CSV files.
    5. Filter: Various filters to filter your analytics by media type (video, audio, images), entry source, viewing context, tags, country, region, or city.
    6. Date range: You can select from preset ranges (Ex: Last 7 Days, Last 30 Days, etc.), a specific date range, or all the analytics gathered since the media entry’s creation. This menu also allows you to compare the analytics in the date range you selected with another date range.
    7. Highlights: High level analytic data on the usage of media in your course includes the following:
      Player Impressions:
      The number of times the video was displayed in a page or course.
      Plays: The number of times someone clicked the "Play" button on the media entry.
      Unique Viewers: The number of authenticated viewers who have played the media entry. All anonymous viewers will be counted as a single viewer. All instances where the media entry is embedded using iframe embed code are counted as anonymous viewers.
      Minutes Viewed: The total number of minutes that the media entry has been viewed by all viewers.
      Contributors: The number of users who have contributed media to the channel.
    8. Category Page Views: The number of times your channel has been viewed.
    9. Top Videos: A summary of the three most popular videos based on Kaltura's engagement formula. Click See Details to jump down to more detailed information on your top videos.
    10. Top Viewers: Top viewers based on the user's number of plays. Click See Details to jump down to Category Performance Over Time where you can then expand View Details to see more information on how users are viewing your channel content.
    11. Insights: A summary of Top Location, Most Viewed Domain, and Most Popular Device. Click See Details on each window to jump to a more detailed examination of that data.
    12. Category Performance Over Time: Displays a graph of the following selectable analytics:
      Number of player impressions per day or month
      Number of plays per day or month
      Unique viewers per day or month
      Minutes viewed per day or month
      Average completion rate per day or month
      Average drop off rate per day or month
      Clicking View Details displays a table of information on  Users, Entries, or Dates pertaining to the selected category above.
    13. Top Videos: A table ranking your channel's most popular videos based on Kaltura's engagement formula. The table includes columns for plays, unique viewers, average completion, and score. The score is based on Kaltura's engagement formula. 
    14. Top Countries: The Top Countries panel ranks the geographical distribution by plays. The heatmap shows the countries, the darker the shade, the more plays for that country. The table ranks the countries by plays and also shows plays distribution compared to total number of plays. You can drill down to region by selecting a country on the map or from the table. Select a region to drill down to cities.
    15. Devices Overview: The Devices Overview displays the distribution of devices usage by plays. You can see on which device viewers watched the entry.
    16. Top Domains: The Top Domains panel requires some technical knowledge of what the domains listed are to interpret. For example, 1660902-6.kaf.kaltura.com is the primary domain that serves Kaltura content to UW-Madison Canvas courses. The top domains are ordered by domains that had the most number of plays in the selected time frame. For each domain the following metrics are available:
      Player impressions: The number of times the media entry was loaded from that domain
      Player impression ratio: The number of plays divided by number of impressions for that domain
      Plays: The number of times the media entry was played from that domain
      Plays distribution: The number of plays for that domain divided by the total number of plays in the selected timeframe
      Minutes viewed: The total number of minutes of views for that media entry for that domain
      Average completion rate: Measured by viewer reaching playback quartiles

See Also:

For additional information on learning analytics at UW-Madison, please visit the learning analytics guide, What are the pedagogical uses of learning analytics?