This document describes how to access analytics for individual media items that you own in Kaltura MediaSpace
Note: Users should be aware that Kaltura MediaSpace analytics are not real-time and take about a day to update. Kaltura MediaSpace analytics may also not be collected from users running privacy or ad-blocking software unless they whitelist stats.kaltura.com and analytics.kaltura.com domains.
To access the analytics for a piece of media:
Kaltura MediaSpace’s analytics page is responsive which means the layout will change based on the width of your browser. Your screen may look slightly different than the images in this document.
At the top of the analytics screen you’ll see both a number of functions, filters, and stats for a media entry:
In this section you can see the number of views over the duration of the entry. This can help you understand which sections of the video generated interest and when you lost your audience. You can play the media entry to see the number of views and unique authenticated views on the media at that point in time. You can also mouse over the graph to see that information where your mouse cursor is on the graph.
Click on View Engagement Per User under the player graph to see more information on the users that viewed this entry.
For each user you will see player impressions, plays, average completion rate, and total completion rate. You can view specific users by using the filter on the top right. Click the arrow next to a user’s name to view a heat map indicating which part of the video they watched:
For each user, 4 tiers are available to analyze their engagement on the duration of the entry:
Kaltura MediaSpace analytics also provides information in graphs that include:
Click the graph name at the top to see different views of the data. Click View Details to see a table of information including the date, player impressions, plays, unique viewers, minutes viewed, average completion and average drop off. You can also compare the data from one graph to another by selecting another dataset from the compare to drop down menu.
The engagement funnel is a visual representation from the user’s discovery to viewing of the media entry. The following metrics are shown in the funnel:
The Top Countries panel ranks the geographical distribution by plays. The heatmap shows the countries, the darker the shade, the more plays for that country. The table ranks the countries by plays and also shows plays distribution compared to total number of plays. You can drill down to region by selecting a country on the map or from the table. Select a region to drill down to cities.
The top domains panel requires some technical knowledge of what the domains listed are to interpret. The top domains are ordered by domains that had the most number of plays in the selected time frame. For each domain the following metrics are available:
Clicking on a domain loads graphs of data for that entry filtered to that domain and shows additional information about plays from specific URLs.