Topics Map > Communications
UW–Madison Brand and Visual Identity
This document provides links to and information about the UW–Madison brand toolkit.
Brand and Visual Identity
University Marketing compiled a comprehensive guide for staying on-brand in individual and departmental communications, which is available on brand.wisc.edu.
Here are some of the key sections that are helpful in our day-to-day work:
About the UW brand
Typography (Fonts)
Gallery (Examples)
- Official print colors
- Design toolkit (includes standard graphics, icons, and illustrations)
- Letterhead templates
Web
- Official web colors (for email use, too)
- Google form headers
Multimedia
- Social media best practices
- PowerPoint templates
- Photography (campus photo collections, free for use)
- Zoom backgrounds
- Email headers and signature best practices
- QR code best practices
Questions? Email communications@nelson.wisc.edu.