Topics Map > Communications
A Guide for Fonts
Primary typefaces
UW–Madison has two primary typefaces: Red Hat Display and Red Hat Text. With many styles and weights, these typefaces work together seamlessly and can handle almost all applications.
Red Hat Display
Red Hat Display is a geometric sans serif typeface. Compared to Red Hat Text, it carries a bit more brand personality and is a safe default selection.
Recommended uses: Large sizes, headings/headlines, subheadings
Red Hat Text
Red Hat Text is optimized for better legibility at smaller sizes compared to Red Hat Display.
Recommended uses: Small sizes, paragraphs (body copy)
Supplemental typefaces
For specific use cases, other typefaces can complement the primary brand fonts.
Crimson Pro
Crimson Pro is a serif typeface designed for optimal readability in longer text.
Recommended uses: Long body copy, publications, letters, small sizes only. Not for use on websites.
More information can be found here: https://brand.wisc.edu/visual-identity/typography/