The following document will walk you through our (WiscWeb's) recommendations for those looking to build faculty profile pages (either academic or personal). It will also touch on the benefits of each and other important considerations.
In This Document:
- Before you get started
- Options available
- Why do you want a web presence?
- Who is your target audience?
- Who benefits from this content?
- What are your goals for the content?
- Do you need to be able to retain your site if you leave the University?
- Do you have a specific domain/URL you’d like to us?
- How comfortable are you with editing/managing your own content?
About: Most groups have a primary website where they advertise information relating to their department. Some of these websites exist in WiscWeb and others are hosted separately. Most, however, are probably using some variation of the UW Theme. In the UW Theme, users have an option to add faculty/staff bio pages (WiscWeb - WordPress UW Theme - Using Faculty/Staff Members). This is where a professional photo, contact information, and a text-based biography can be displayed (UW Theme website example). For those in WiscWeb, you can also integrate publication content on this page (WiscWeb - WordPress UW Theme - Using the Publications Plugin).
- Faculty don’t have to edit their own content. This can be handled by the departmental site editors
- These pages inherit campus branding
- The UW Theme is tested for accessibility, usability, browser compatibility, and mobile-friendliness
- Allows for more departmental consistency in design and messaging
- Everything is hosted in one place - only one domain required
- Data on things like page views can be tied into departmental Google Analytics account
- Support included (if using WiscWeb
- If you change Universities, you’d lose your web presence
- Faculty have less control over the display/design of content
- Limited to one page
- Limited in terms of URL (will publish to a sub-directory of the larger department site)
Great For: Faculty that want to retain their web presence regardless of their current University affiliation, more technical users who want to maintain their own content or have more control, those that want to include several pages of biographical content
About: Personal websites aren’t supported by WiscWeb and therefore, interested parties should seek out an account in a 3rd party platform. There are many options available, but we recommend Google Sites as it is already in use on campus and you can create a new site with your NetID credentials. Campus support for Google Sites is limited, but there are some getting started (UW-Madison G Suite - Getting Started With Google Sites) and FAQ (UW-Madison G Suite - FAQ) docs available. There is also documentation on how to map a custom wisc.edu domain to the account (UW-Madison G Suite - Sites Web Address Mappings).
- Can be styled however you like
- Can login with NetID
- Can be mapped to either a wisc.edu or non-wisc.edu (a .com or a .org) domain/URL
- Faculty have more control over content
- Faculty can retain the site/content even if they move to a different University (non-wisc.edu domain recommended if you think this is a possibility)
- Does not include functionality or styles of the UW Theme
- Requires content to be maintained by the faculty member
- Usually free to create an account but you may need to pay to secure a specific domain/URL
- There is limited campus support for Google Sites