WiscWeb - Google Tools
Important
- Note: The apps listed below are not “core apps” under UW-Madison’s Google Privacy Policy or Terms of Service (with the exception of Google Calendar).
- Support: Support is not available from the UW-Madison Google team for non-core apps. We recommend the following for assistance:
- Review Google documentation.
- Enroll in free Google training. View training links below.
- Consideration: While service accounts can be used for non-core apps, consider that these have a 0GB quota in My Drive.
Google Analytics
Vendor Documentation | Vendor Training
Area of Focus: Website Usage Metrics
Why You Should Use It: Google Analytics generates detailed statistics about a website's traffic and traffic sources. It is intended for learning more about how people use your website. It helps you make decisions about changes you may need to make to the site in order to improve the overall user experience.
- Adding Google Analytics to Your Site: WiscWeb - Adding Google Services to your UW Theme WordPress site
- This document also provides information about how to add Google Analytics using Google Tag Manager (optional)
Google Calendar
Vendor Documentation | Vendor Training
Area of Focus: Events Management
Why You Should Use It: Google Calendar allows for creation and sharing of simple events. A calendar can be embedded in a WiscWeb webpage and you can also share the calendar on multiple sites.
- Creating Events Using Google Calendar: WiscWeb - Create events using Google Calendar
- Embedding a Google Calendar: WiscWeb - Embed a Google Calendar
Google Custom Search (AKA Programmable Search Engine)
Vendor Documentation | No Training Certificate Offered
Area of Focus: Website Search Function
Why You Should Use It: Google Custom Search allows you to provide your users with more robust search capabilities so that they can more easily find what they need on your website. The results provided by this tool are more fine-tuned and all-encompassing than the native WordPress search.
- Adding a Google Custom Search Engine to Your Site: WiscWeb - Adding a Google Programmable Search Engine to Your Site
Google Search Console
Vendor Documentation | Vendor Training
Area of Focus: Search Engine Optimization (specifically, for Google)
Why You Should Use It: Google's Search Console tool allows users to monitor and optimize their site's performance in Google search results. This tool is helpful in keeping Google up-to-date with what exists on your site. Connecting your site to it allows Google to better-track things you’ve added or removed, and helps ensure that the content displayed in their search results are accurate.
- Adding Google Search Console to Your Site: WiscWeb - Adding Google Services to your UW Theme WordPress site
- Adding a Sitemap to Google Search Console: WiscWeb - Adding a Sitemap to Google Search Console
- Request Google to Recrawl Your Page: WiscWeb - Request Google to Recrawl Your Site or Page
Google Tag Manager
Vendor Documentation | Vendor Training
Area of Focus: Tracking Website Usage Metrics
Why You Should Use It: Google Tag Manager is used to track events that users trigger when visiting your website. Most groups don’t need to go this deep with their metrics but it is helpful for those that have very marketing-specific website goals.
- Adding Google Analytics to Your Site Using Google Tag Manager (not required): WiscWeb - Adding Google Services to your UW Theme WordPress site
- Adding a Facebook Pixel to a Website Using Google Tag Manager: WiscWeb - Adding a Facebook Pixel to a Website Using Google Tag Manager