There are many reasons to use a blended learning approach in course design.  Before starting a course design process, it is useful to stop and reflect on the reasons and desired goals for such an approach. The following are the benefits of blended learning by audience:

For students

• Improves the ability to personalize learning.
• Increases flexibility in course scheduling.
• Improves student engagement and motivation.
• Creates learning communities across time and geolocation.

For instructors

• Improves pedagogy used in a course by increasing the level of active learning strategies, peer-to-peer learning strategies, and learner-centered strategies used.
• It provides flexible scheduling and delivery of information by "offering a mix of traditional and technology-mediated channels to provide more options for non-traditional students (Graham, 2005)."

For campus

• Increases cost effectiveness and efficiency by finding more cost-efficient solutions than the current, traditional teaching methods.
• Extends time and stretches resources.
• Has the potential to expand the reach of effective teachers.
• Reduces “seat time.”

Outcomes

In the book, The Handbook of Blended Learning, Curtis Bonk, Kyong-Jee Kim, and Tintin Zeng contribute a chapter called “Future Directions of Blended Learning in Higher Education and Workplace Learning Setting.”