The article provides insights on how the design of discussion activities can be used to facilitate alternative learning objectives in the marketing curriculum. A review of the literature provides insight for making choices with regards to two aspects of discussion design: (a) the choice between face-to-face and online (i.e., threaded bulletin boards) delivery modes and (b) the choice between structured and unstructured discussion. Exploratory research is explicated that lends support to recommendations made relevant to matching desired learning outcomes and discussion activity design. The summary of findings was:
- Use a modular approach to topical coverage to force the integration of topical ideas and concepts.
- Develop a very limited set of discussion questions that do not have “known answers”.
- Allow sufficient time for discussion to develop.
- Set student expectations for instructor guidance and feedback.
- Establish a reward system that encourages interaction and peer critique.
- Provide additional participation incentives through assessment.
CITATION: Sautter, Pookie. (2007). Designing Discussion Activities to Achieve Desired Learning Outcomes: Choices Using Mode of Delivery and Structure. Journal of Marketing Education, 29(2), 122-131.