12twenty - Overview [UW-Madison]

This document gives a brief overview of 12twenty.

 

What is 12twenty?

12twenty is a survey administration tool primarily used by career services units to administer the First Destination Survey and the Workplace Experience Survey for UW-Madison students. The outcome data analytics (ODA) tool within 12twenty is used to collect and analyze data and deliver custom reports on career-related experiences and post-graduation plans of UW-Madison students.

The main users of the 12twenty platform are career services professionals, DAPIR analysts, and undergraduate students.

Getting Started

For training information and how to get started with 12twenty, see 12twenty - Getting Started [UW-Madison]

Tool Functionality Details

Basic Functionality

  • Specific students (primarily undergraduate students) can submit surveys reflecting career-related experiences (Workplace Experience Survey) and post-graduation plans (First Destination Survey)

  • Institutional administrators can assign staff administrators to various permission levels - detailed descriptions of permission levels/roles are listed in 12twenty - Getting Started [UW-Madison]

  • Depending on permission level, administrative staff users (typically career services staff) can: 

    • View, filter, download, and export dashboards and visualizations based on reported survey data

    • Individually add and/or edit outcome data discovered through outside sources

    • Review, edit, and approve student submitted outcome data 

    • Develop and track survey-related email communication campaigns and individual emails sent directly to students through 12twenty 

Advanced Functionality

  • Institutional administrators can: 

    • Build customizable surveys used to collect and report on post-graduation (e.g.; employment, graduate school, etc.) and experiential learning (e.g.; internships, research, co-ops, etc.) outcomes from students

    • Individually add or bulk upload supplementary outcome data discovered through outside sources

    • Create, view, filter, download, and export dashboards and visualizations based on reported survey data

    • Export all the required data for NAC

Additional Resources

 



Keywords:
12twenty, first destination survey, graduation outcomes, workplace experience survey, internship outcomes 
Doc ID:
154456
Owned by:
Learn@UW Madison in Learn@UW
Created:
2025-08-27
Updated:
2026-01-14
Sites:
DoIT Help Desk, Learn@UW