This document contains information about campus photo resources, including the University Communications photo archive, procedures for setting up a photo session with L&S, University Archives, and the UW Digital Collections. This document also contains information about proper sizing and resolution for photos on print and online.
The College of Letters & Science does not officially endorse any of the following resources. Please consider them a jumping off point for your own work.
Resources within the collections are free and publicly accessible online. They are loosely organized into collections that span a range of subjects including art, ecology, literature, history, music, natural resources, science, social sciences, the State of Wisconsin, and the University of Wisconsin. Digital resources include text-based materials such as books, journal series, and manuscript collections, photographic images, slides, maps, prints, posters, audio, and video.
If the above campus sources do not have images specific to your topic, consider asking for images from interview subjects or people featured in the story. For example, if a course in your department is engaged in interesting fieldwork, it is possible that a faculty member or student has photos you could use.
You can use social media or a shout-out in your publication to call for photo submissions from your audience. You must be prepared to follow up on these submissions.You may also wish to use images from a stock photography site such as Shutterstock or iStockphoto, however, you will need to pay a fee to use them. Additionally, you could illustrate a story with original artwork. The latter method can be especially compelling for content that is difficult to illustrate with photography.
Before you feature an image in your publication, you must make sure that you are allowed to use that image in print. Images from campus sources can be used by UW-Madison departments, faculty, staff, students, and alumni for noncommercial communication pieces about UW-Madison, however, additional precautions should be taken to make sure you have permission to use sources outside of the University.
When in doubt, always ask the image's creator for permission. If you cannot find out who created an image, err on the side of caution and avoid using it in your publication.
If an image is listed with a Creative Commons license, the owner of the image will provide information about what can and cannot be done with their work. Permissions vary by creator and by image - make sure you check for each image licensed under creative commons. More information can be found at http://creativecommons.org/.
Always credit the photographer, artist and/or image source in your publication.
Information on properly crediting photographers, copyright and freelance work can be found in the photo use guidelines published by University Communications: https://universityrelations.wisc.edu/policies-and-guidelines/photo-guidelines/
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Many images found online will be 72dpi, which is the resolution most current computer monitors display. 72dpi is also the resolution exported by some digital cameras. However, many of these images can be made fit for print using programs such as Adobe Photoshop.
To successfully increase the resolution of a photograph for print, the more pixels the source photograph has, the better. For example, if the original photograph is 600 by 400 pixels, a 300dpi printable image will only be 2 inches by 1.33 inches.
Your design team will be able to convert appropriately sized images to print resolution if you do not have the appropriate software or are not comfortable in digital photography software.
For best results, decide how large you would like the photo to appear in your publication. Divide the pixel dimensions of the photograph by 300 to find the largest dimensions (in inches) the photo will be able to print. For example, a photograph that is 1,200 pixels by 900 pixels will be 4 in. by 3 in. when printed at 300dpi.
If your photo is not large enough to print at the size you want with an appropriate resolution, you will need to find a different image. In general, avoid using programs like Photoshop to increase the pixel count of a photograph.