L&S Stewardship Resources

This document contains information and best practices for stewardship communications and gift impact reporting to alumni, donors and friends.

Stewardship Best Practices

This document includes best practices for unit level stewardship and gift impact reporting. 

L&S departments can download the L&S Stewardship Best Practices for information about writing thank you letters, emails, social media, personalized thanks and more.

You can also reference Easier, Faster Thank Yous courtesy of the UW Foundation.

Questions about Stewardship

1. Why Stewardship?
Stewardship is the right thing to do because we are both grateful and accountable to our donors. Stewardship is critical to retaining donors and cultivating future giving.

2. What are the key principles of effective stewardship communication?
  • Donors want timely acknowledgement of their gift
  • Donors want to know how their was used and what was its impact
  • Donors at all levels enjoy  personal communication
  • Alumni donors feel the strongest connection to the UW brand

3. When should I thank donors?

4. How can chairs/directors and their team thank donors?

  • With a letter or email
  • In your unit’s newsletter
  • With a personal phone call or note
  • Via social media 
  • Coordinate formulating Thank Yous with your UWF Director of Development and/or L&S Office of Advancement 

5. What are the basic characteristics of effective thank yous?

  • Timely and free of errors
  • Include human outcomes and impact on achieving key goals (transformational research, teaching, outreach)
  • Does not solicit another gift
  • Invites open communication "(e.g. "Keep in touch by sending your news")
  • Coordinate formulating of TYs with UWF director of develop and/or L&S Office of Advancement

6.  How can my unit use its newsletter to steward gifts?

  • Strategic story selection with stewardship as a primary goal
  • Stories should directly state and demonstrate impact and department priorities, not just a “donor profile”
  • Consult with L&S Director Communications Megan Costello

7.  How can my unit produce effective personalized Thank Yous to donors?

  • Determine how many donors you can personally thank, strategically selecting which donors to give personal attention (e.g. board members or gifts over a certain amount)
  • Enlist colleagues and students, who have been trained in effective TYs
  • Handwritten notes
  • Phone calls

See also:

UWF Stewardship Resources

UWF and Campus Resources

Keywords:stewardship, advancement, communications, fundraising, development,   Doc ID:34626
Owner:Sarah M.Group:College of Letters & Science
Created:2013-10-21 14:46 CDTUpdated:2015-09-28 13:03 CDT
Sites:College of Letters & Science
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