KB User's Guide - SitePref Tab - SEO Description for the Internal and External Sites
When it comes to optimizing your site for optimal SERP (search engine results page) performance, the content of your internal and/ or external site's SEO (search engine optimization) description are a crucial component that users evaluate when making the decision to click on a search result. This element is also heavily weighed by search crawlers when determining the relevancy of the site in relation to the user's search query. This document will show Admins how and where to enter the SEO description and offer some best practices tips.
SEO Description for the Internal and External Sites Fields in the KB
To populate fields for the SEO description, Site Admins can go to the KB Admin Tools > SitePref tab > Group Spaces link.
Toward the bottom of the screen, you will see two fields: Internal site SEO description and External site SEO description.
The maximum characters for each field is 255.
Sample of an SEO Description
The example below shows the SEO description of the Unified KB site:
SEO Description Guidelines
- Use Action-oriented Language: provide a solution or benefit if they click on your KB site.
- Keep It Under 155 Characters: Avoid awkward mid-sentence breaks in your description. That way you can present a complete statement that inspires the user to click.
- Make it specific and relevant: The average searcher knows a generic meta description when they see it in the SERPs (despite possibly not knowing exactly what a meta description is). That's why it's so important to use descriptive words -- not unnecessary "fluff" words. Do your best to connect with your target audience.