Evening and Executive MBA Programs (EEMBA): iContact Client Folder Settings

Below is a brief overview of the settings used in the Wisconsin Evening and Executive MBA Programs iContact client folder

Please feel free to contact ATW with any questions you may have by emailing webteam@wsb.wisc.edu.

When using a client folder, iContact automatically adds UTM codes / Google Analytics to the end of all hyperlinks in an email. It uses the sender property to set the Campaign and the message name to set the Content of the UTM code. It is important that you always use the correct sender property and message name formatting.

Sender Properties



EEMBA-Event

Event information from Wisconsin Evening and Executive MBA Programs

EEMBA-News

News and updates from Wisconsin Evening and Executive MBA Programs


EEMBA-EV-Event

News and updates from the Wisconsin Evening Master of Business Administration

EEMBA-EV-News

News and updates from Wisconsin Evening and Executive MBA Programs

EEMBA-EX-Event

Event information from the Wisconsin Executive Master of Business Administration

EEMBA-EX-News

News and updates from the Wisconsin Executive Master of Business Administration

Always select the correct sender property. This sets the Campaign for the UTM codes used in Google Analytics.

Examples of Message Names


Evening and Executive

EEMBA-Subject-YYYY-MM-DD

Evening Only

EEMBA-EV-Subject-YYYY-MM-DD

Executive Only

EEMBA-EX-Subject-YYYY-MM-DD

Always use the correct formatting for the message name. This sets the Content field for the UTM codes used in Google Analytics.

Contact / List Names


EEMBA-Event

Event information from Wisconsin Evening and Executive MBA Programs

EEMBA-News

News and updates from Wisconsin Evening and Executive MBA Programs


EEMBA-EV-Event

News and updates from the Wisconsin Evening Master of Business Administration

EEMBA-EV-News

News and updates from Wisconsin Evening and Executive MBA Programs

EEMBA-EX-Event

Event information from the Wisconsin Executive Master of Business Administration

EEMBA-EX-News

News and updates from the Wisconsin Executive Master of Business Administration

EEMBA-Staff

Wisconsin Evening and Executive MBA Programs Staff

WSB-ATW-Staff

Academic Technology and Web Staff

Remember to upload all the contacts to either the Event or News lists. You can use a variety of techniques to segment lists. Please reach out to ATW, if you are uncertain as to the best way to add a new segment to one of your lists, or if you feel you need a new main list.

Examples of List Segmentation

Make sure the custom field you will use use exists. Then the contact is uploaded with custom field as the header in a column. The cells in that column are all giving a specific value. And the contacts are uploaded into iContact using a CSV (Comma Delimited) file.

Example Contact List


fname

lname

email

event_badger_golf_classic

Vanessa

Taulbee

vanessa.taulbee@wisc.edu

2016-04-20-save-date

See Also:




Keywords:iContact, Client Folder, Settings, EEMBA, EEMBA-EV, EEMBA-EX, Wisconsin Evening and Executive MBA Programs Executive   Doc ID:63056
Owner:Vanessa T.Group:Wisconsin School of Business
Created:2016-04-29 10:14 CSTUpdated:2018-08-12 00:39 CST
Sites:DoIT Help Desk, Wisconsin School of Business
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