L&S Tools for Advancement

This document is to provide resources about advancement for your department.

What is advancement?
Advancement is the process of moving forward the mission of UW-Madison through admissions, marketing and communications, and development. The L&S SCA team works closely with our partners at the Wisconsin Foundation & Alumni Association (WFAA) on these efforts.

UW Foundation
1848 University Avenue
www.supportuw.org
Main functions: fundraising for campus priorities, manages donor funds
L&S Office of Strategic Communications & Advancement (SCA)
South Hall
www.ls.wisc.edu
Main functions: assist College and its units with communications and advancement needs


Resources
Use these tools to learn more about advancement, and to include them in your strategic planning.

Activate a free CASE membership
The Council for Advancement and Support of Education, or CASE, is a membership-based organization that provides resources to advancement professionals. All UW-Madison employees have access to membership at no additional cost. To create your account login, visit www.case.org.

Check out Advancement Resources
This platform is owned and updated by the WFAA, and contains extensive tools on stewardship, annual giving, events, and more. Visit www.advancementresources.org. If you do not have access to this platform, contact Ben Ball at ben.ball@wisc.edu.

Join the L&S Communicators group
If you are involved in communications efforts for your department or program, join the Facebook group to connect with colleagues in similar roles. Login to Facebook and search “L&S Communicators” and request to join the group. This resource is an ongoing conversation for best practices, addressing social media concerns, questions from colleagues, and more.

Communicators WiscList
If you are involved in communications and advancement efforts for your department or program, join the WiscList for L&S. Reach out to Denise Hickey at denise.hickey@wisc.edu to request access.

Request a list of alumni contact information
Submit your list request here.