Greater Madison Convention and Visitors Bureau / GMCVB



(608) 255-2537 -- Greater Madison Convention and Visitors Bureau
(800) 373-6376 -- Toll Free

(608) 258-4950

Monday-Thursday 8 a.m.-5 p.m. -- (GMCVB)
Friday 8 a.m.-3 p.m.

22 E. Mifflin Street, Suite 200
Madison, WI 53703

The Greater Madison Convention & Visitors Bureau (GMCVB) is dedicated to creating economic impact through tourism. The effects of our "invisible industry" benefit everyone living in Dane County in key areas including jobs, community services and quality of life. The latest economic impact data released by the Wisconsin Department of Tourism indicates the strength of the tourism industry, particularly in Dane County, where we experienced a 7% increase in tourism dollars spent compared to the prior year. This exceptional growth reflects the strategic and focused efforts the GMCVB devotes to our local economy.

GMCVB provides visitor information at the Dane County Regional Airport.

GMCVB publishes the Official Madison Area Visitors Guide ('Going Beyond Visit'), a semi-annual guide to special events, attractions, accommodations, restaurants and other Madison area information. It is distributed twice annually, with a Spring-Summer edition and Fall-Winter edition. To obtain a copy through the mail, visit the GMCVB's website (listed above). 

Also, Campus and Visitor Relations (Union South, 1308 W. Dayton St., 263-2400) hands out individual copies; university departments may order bulk copies through Materials Distribution Services.