Visual Style

DoIT Communications suggestions for visual styling of digital documents

The DoIT Communications department can help you place images neatly into your content area.

Images

Sizing conventions for it.wisc.edu

Backgrounds

Alt text

Video

Unless there is a specific application, video on the IT Website will be uploaded to the DoIT Communications YouTube or Vimeo channel and embedded into the corresponding page.

Links

404 pages

Regardless of what we do, 404 pages will always be a factor, especially for mobile users mistyping a URL.

Buttons

Buttons should always contain actions.

Forms

Titles should clearly and quickly explain the purpose of the form.