The Integrated Marketing Communication (IMC) team is part of the Administration and Finance unit in the Division of Continuing Studies and provides marketing services to PDC programs and beyond. The PDC marketing team provides paid and organic marketing efforts that build awareness and interest in Service-Based Pricing Programs. 

IMC uses data, creativity, and strategic thinking to generate interest in Continuing Studies courses, programs, and events. Services include creating:

• Strategic media plans and campaign management for search platforms, social media, digital display and video, television, radio, and other media
• Creative services for digital ads, print ads, brochures, flyers, and postcards
• Digital services including landing pages, email campaigns, and web support
• Content development for news releases and blog posts

PDC Marketing Team

The PDC marketing team includes the IMC marketing director, associate director of strategy, and marketing accounts managers. See how the marketing team fits into PDC organizational chart here: Meet the Team.

The PDC marketing account managers work with IMC's designers, writers, digital strategists, email, and web developers, marketing analytics manager, and other internal and external partners to develop marketing deliverables.