Data & Reports

We leverage data to assess the health of the prospective student funnel for programs, marketing campaigns, and overall portfolio activities, refining our marketing and recruitment strategies. Our reporting process integrates data from Salesforce and other campus databases into Tableau reports to provide a comprehensive view of funnel-related metrics. These reports serve as key tool in identifying opportunities for improvement and ensuring that our efforts align with prospective students' needs.

Marketing and Recruitment Reports

The PDC project management, marketing, and recruitment teams share data from several types of reports to support strategic decision-making.

• Marketing Campaign Report: These reports break down marketing campaign spend, key performance metrics, and outcomes, allowing us to evaluate and optimize our marketing tactics
• Opportunity Trends Report: Designed to provide users insights on the enrollment funnel using graphs, tables, and other visualizations for the goal of deeper analysis and understanding
• Salesforce Reports & Dashboards: Reports with real-time insights into Salesforce data from dashboards with funnel-related summaries to customizable reports listing specific opportunities
• Other PDC Reports: The team uses many types of reports, including internal and campus-level reports, to analyze data related to the prospective student funnel and beyond

By reviewing data, discussing key takeaways, and identifying actionable next steps, our teams work closely with PDC programs to ensure that data-related insights translate into strategic improvements.

Reach out to PDC Assistant Dean Alissa Oleck at alissa.oleck@wisc.edu with inquiries about reporting needs.

Annual Marketing & Recruitment Debriefs

Typically conducted at the end of each fiscal year, the PDC team presents program-specific and portfolio-level debriefs focused on marketing and recruitment outcomes over a specific time period to assess overall impact and inform strategies for the next fiscal year. The team highlights successes, discusses challenges, and identifies areas for improvement, such as messaging gaps or engagement issues, and sets goals for the next recruitment cycle based on insights from past performance. Ultimately, this process helps optimize marketing and recruitment efforts, allocate resources effectively, and explore new initiatives to enhance student recruitment.