Communications-SoHE Brand Guidelines

The Communications Team provides design, public relations, and strategy services. To start a project please contact us directly

SoHE Crest logos

Find and download current SoHE logos here. Use of the logo should follow all UW brand guidelines. The “Motion W” logo is reserved for UW–Madison Athletics.

SoHE and UW–Madison Brands

The primary visuals and voice of SoHE are under the powerful UW–Madison brand, which is recognizable throughout the state and around the globe. Tools, resources, and best practices are available on the official University Communications Brand and Visual Identity website. In addition to the university’s official brand style guide, the site provides logos and their proper use, colors, fonts, and more for both print and web along with PowerPoint, letterhead, and other templates.

Referencing SoHE

In instances where mention of the school stands alone without UW–Madison branding, the proper name should be clarified as “School of Human Ecology at the University of Wisconsin-Madison” for first reference and “School of Human Ecology” secondary. When the UW brand is established, such as on internal websites or letterhead, “School of Human Ecology” is acceptable on first reference. When using the acronym “SoHE” be sure to establish it on the first reference “School of Human Ecology (SoHE)”.

Do NOT identify the school as:

  • UW School of Human Ecology
  • School of Human Ecology at UW
  • UW SoHE

As of May 2021





Keywords:identity, crest, using the SoHE crest, logo   Doc ID:110851
Owner:Linda Z.Group:School of Human Ecology
Created:2021-05-17 09:43 CSTUpdated:2021-06-15 10:44 CST
Sites:School of Human Ecology
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