WSUM Traffic Director

The WSUM Traffic Director is a semi-annual, paid student staff position at WSUM Student Radio. The Traffic Director of WSUM is responsible for clerical duties, on-site security, and internal administrative duties. The Traffic Director serves on an hourly basis and is responsible for this position only while ‘on duty.’ The Traffic Director is to conduct his or her duties at WSUM according to its vision, mission and goals. The Traffic Director is accountable to the General Manager and – ultimately – the Board of Regents. 


  • Promote WSUM philosophy and services through daily fulfillment of duties;
  • Assist the General Manager in maintaining the administrative infrastructure; 
  • Develop and maintain connections with on-air personnel and all departments within WSUM to the extent that they have an impact on the traffic department of WSUM;
  • Maintain frequent interaction and communication with WSUM staff, directors/managers and committee members who affect traffic department-related matters.


  1. Actively participate in Student Management and All-Station meetings.
  2. Assist in the establishment, implementation and achievement of WSUM annual goals; the budgetary planning, implementation and the evaluation of WSUM on-air initiatives and programs.
  3. Serve as a member of the Student Management Board.
  4. Assist in developing and maintaining working relations with the student government, the Department of Life Sciences Communication office and the Friends of Madison Student Radio.
  5. Assist in the annual review of WSUM organizational structure.
  6. Assist in actively promoting cultural diversity and integrity within WSUM and its departments.
  7. If asked by the Station Manager, assist in the recruitment and the selection of WSUM paid student staff. 
  8. Uphold the WSUM By-laws and actively participate in the initiation, review and implementation of WSUM Station Manual as well as department policies and procedures.
  9. Recruit WSUM staff.  Actively work to improve the Traffic Department and monitor its progress.
  10. Carry out those duties assigned by General Manager and/or the Governance Board.  If so delegated by the General Manager, the Station Manager may serve as your direct supervisor.  A detailed list of daily duties (which often changes) will be provided to you.  Generally, the Traffic Director is expected to*:
    • fulfill clerical duties every day; 
    • secure the premises while on duty, which includes resolving disputes and technical problems or referring such problems to higher authorities;
    • greet visitors and give tours as appropriate;
    • answer the main phone line;
    • complete special projects as assigned by the General Manager or her/his designee;
    •  Help to set up and/or tear down for WSUM events that occur during the Traffic Director shift
    • Prepare and ensure that there is a program log in the studio each day and that it is forwarded to the Program Director
    • Show up for her or his shift promptly and work the full shift unless other arrangements are made.
    • Advise and assist the Program Director in developing and maintaining an organizational system for balancing the need to secure the music library while still providing the widest possible access. 


The Traffic Director sets the standards for WSUM on-air Traffic staff.  You are expected to set an example, be accessible, and to assist the Station Manager in leading the station forward by creating opportunities for involvement, resolving challenges as they arise, and assisting in strategic planning as to how WSUM can better meet its mission.

The Traffic Director must be committed to WSUM’s core values as expressed in its Mission Statement.   In summary:

  1. WSUM will act in a service and outreach capacity for the students of the University of Wisconsin-Madison and people of Madison and surrounding communities.  The Traffic Director shall support and assist the student staff in the development of strong ties to these communities.
  2. WSUM will provide an educational environment and valuable hands-on experience.  The Traffic Director will support the General Manager and Station Manager in efforts to establish curricular connections.  Overall, the Traffic Director will support the educational needs and goals of students in an environment where curricular, co-curricular and extra-curricular student learning is valued.  She or he will take part in training, if requested.
  3. WSUM will also provide an alternative source of music and information programming to the campus and community.   The Traffic Director is expected to provide support the on-air staff by helping to produce on-air announcements (e.g., PSAs, show promos, bumpers, etc.).

The WSUM Traffic Director is an appointed position, at the discretion of the General Manager and Station Manager.  The appointee must be confirmed by the Governance Board, which only overrides that choice in extreme cases.  He or she can work as a Traffic Director prior to confirmation.  WSUM seeks candidates with strong attention-to-detail, willingness to take direction, demonstrated dedication to the WSUM mission, and who are dependable.  The staff and management of WSUM subscribe to all applicable policies and procedures governing Equal Employment Opportunities.  WSUM’s continuing policy is to afford equal opportunity to qualified individuals for employment and/or advancement regardless of race, creed, color, gender, sexual orientation, age, national origin, physical or mental disability, ancestry, veteran or marital status, native language, political affiliation, or any other arbitrary factor that has no relevance to participation in station activities.  In hiring, the station shall also conform to all other applicable laws and regulations. This policy of equal opportunity covers all aspects of employment.


The Traffic Director position is a both a supervisory and clerical position that requires the staff person to be available for a variety of hours during the week, some at night and some on weekends.  Being available to students is a critical element in the successful performance of the position’s responsibilities.  Participation in all-station and student management meetings is required throughout the calendar year.  It is paid on an hourly basis.  Each Traffic Director position is a commitment to 16 hours per week, 5-7-month appointment period, with 2 week vacation leave.    The actual work hours are determined by mutual agreement between the traffic director and the General Manager or his designee.  Traffic Directors (including subs) work a set schedule of hours.  In no case may a Traffic Director work more than 40 hours per week or over the annual allotment of hours for that position


Applications are accepted approximately a month or more prior to onset.  Traffic Director candidates are interviewed by the General Manager and Station Manager.  The selected candidates take office as early as the first day of January or July (whichever is applicable) or at some other mutually agreeable time.

* PLEASE NOTE:  This is in addition to the expectations laid out in the WSUM by-laws.

Keywords:WSUM, Executive Staff, Position Descriptions   Doc ID:20964
Owner:Laura G.Group:WSUM
Created:2011-10-25 16:07 CDTUpdated:2012-02-14 13:43 CDT
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