L&S Brand Resources
This document contains resources for branding your unit's content according to UW-Madison and College of Letters & Science standards.
The College of Letters & Science strongly recommends reinforcing the UW-Madison brand at the College and unit level. The following resources will help you ensure that your content meets UW brand standards.
For more information about the UW-Madison brand, please see the following University Marketing page: https://brand.wisc.edu/
UW-Madison brad FAQs can be found here: https://brand.wisc.edu/faq/
Contents of this document
- UW Madison and L&S logos
- Print and web colors
- UW-Madison stationary
- Powerpoint Templates
- UW-Madison Web Templates
- College of Letters & Science Branding Workshops
UW-Madison and College of Letters & Science logos are to be used for University and College business only. Do not use the logo for non-University purposes, such as political advocacy or implying a connection between an outside entity and the University where no such connection exists.
UW-Madison Campus Resources
Please consult with your design team before altering official logos in any way.
Centered L&S Logos
Official print colors from University Marketing are available here: https://brand.wisc.edu/print/colors/
Print colors are provided in the CMYK color model and the Pantone Matching System (PMS) when needed.
Official web colors from University Marketing and information on proper usage can be found here: https://brand.wisc.edu/web/colors/
Web colors are provided in hexadecimal notation.
University Marketing also provides electronic letterhead in 4 color and black and white: https://brand.wisc.edu/print/letterhead-templates/
For use on UW-Madison affiliated websites only.
August 2022 Branding 101 Workshop
2022 Virtual Workshop presented by L&S Strategic Communications and Advancement team members Mary Ellen Gabriel (Director of Communications) and Carlin Sood (Creative Services Specialist) with special guests Angela Barian and Kelly O'Loughlin from University Marketing. Topics include: University and College branding, best practices, guidelines working with University Marketing and resources.
- Presentation: Branding 101 - Summer 2022 PowerPoint slides
- Recording: Branding 101 - Summer 2022 8/23/2033 [Hosted in Box]