L&S Storytelling and Newsletter Resources

This document contains college-level storytelling and newsletter resources for units, including the "Creating Dynamic Alumni Newsletters" manual from the June, 2012 Newsletter Reinvestment Workshop, a project plan, checklist, and content guide, and storytelling presentations from the College's Liberal Arts Communicators (LAC) group and other meetings. This document is current as of January 17, 2017.


NEW: Fall 2016 Newsletter Grant Program Meeting, 1-17-17

L&S 8-Page Newsletter Template [2016]

The following .zip file contains Adobe InDesign documents (.indd 2014 and .idml), along with the embedded font files and stylesheets, logo files, and color profiles for creating an on-brand, 8 page newsletter for a College of Letters & Science affiliated unit. 

L&S 8-page Newletter Template [.zip]

The template includes layouts for different kinds of content, such as 200-300 word pieces, a 600 word center-spread feature story, book listings, and a question and answer piece. You are not required to adhere to these examples and layouts, and may move content around as needed for your specific newsletter. Please consider this document as a jumping off point for your own work, rather than a hard and fast content road map.  

These files are intended for units who have staff members with graphic design and layout experience, and Adobe InDesign access and expertise. While we are happy to answer questions about newsletter content and best practices, we are not equipped to offer instruction in InDesign or any other Creative Suite program. 

Template PDFs

You can download and view PDFs of the template at the following links. The layouts include word counts and potential layout ideas to help visualize story length, photography, and more. Please note: These PDFs are NOT design templates. They cannot be edited or used to create a newsletter, and are intended for example purposes only. 

2016 L&S 8-page newsletter template with spreads [PDF]
Shows sample layouts across 11x17'' spreads, as they would appear in a printed newsletter

Questions about this template can be directed to Sarah Morton at sarah.morton@wisc.edu or 608-890-1153. 

Current as of January, 2016


L&S Newsletter Examples

The following 8-page Visual Guide is designed to help units in the College of Letters & Science envision the layout and look of their alumni and donor print newsletter publications. This is a roadmap to help visualize story length, photography, and more.  This is NOT a design file template. All of the included stories and photos are sourced from previous L&S unit newsletters. 

2015 L&S Newsletter Visual Guide with spreads [PDF]
Shows sample layouts across 11x17'' spreads, as they would appear in a printed newsletter

Current as of March 17, 2015


Project plan, checklist, and content planning guide

Download the Project Plan UPDATED JULY 2015 [doc]

This document is designed to aid L&S units (departments, programs, centers and institutes) with managing and producing print and/or electronic newsletters for alumni, donors and friends. Refer to the Appendices in the Creating Dynamic Alumni Newsletters manual for information on selecting a coordinator, gathering content and best practices.

Download the Project Checklist UPDATED JULY 2015 [docx]

This document is designed to supplement the Newsletter Project Plan and assist L&S units in producing print or electronic newsletters for alumni, donors and friends.  Please refer to Creating Dynamic Alumni Newsletters for more information.

Download the Content Guide UPDATED APRIL 2015 [doc]

This document is intended to provide a loose guide for content and story placement in a 8-12 page L&S newsletter.


L&S Newsletter Workshop Booklet [2012]


This document was distributed at the L&S Newsletter Workshop on June 21, 2012.  Please note, the slides from D.J. Stout's presentation are not included.


Creating Dynamic Alumni Newsletters manual [2012]

Download the Creating Dynamic Alumni Newsletters manual [pdf]

This document contains best practices and tips for creating newsletters in the College of Letters & Science. the Creating Dynamic Alumni Newsletters manual can also be found in the final chapters of the L&S Newsletter Workshop Booklet (see above).  


See Also:




Keywords:Layout Magazine News Print LAC Story Content LS InDesign Communications Template Outreach Alumni   Doc ID:38204
Owner:Sarah M.Group:College of Letters & Science
Created:2014-03-05 14:53 CSTUpdated:2017-06-14 13:23 CST
Sites:College of Letters & Science
CleanURL:https://kb.wisc.edu/newsletter-resources
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