L&S Communications & Advancement Community of Practice

This document provides an overview of the L&S Communications & Advancement Community of Practice, including meeting dates and locations and links to resources hosted in the CoP Box folder.


The L&S Communications & Advancement Community of Practice, organized by the Strategic Communications & Advancement team, will provide professional development and fellowship opportunities for L&S staff and faculty who support communications, marketing, fundraising and stewardship efforts for their units within L&S. We will hold regular in-person meetings featuring interactive presentations on topics of widespread interest, plus informal gatherings to get to know one another and share work experiences. 

The Community of Practice is co-led by Advancement Manager, Scott Carter (scott.carter@wisc.edu), and Editor and Content Strategist, Alli Watters (allison.watters@wisc.edu). Please contact the co-leaders with questions, concerns or suggestions for future meeting topics. 


All meetings are held  in-person in the Old Madison Room, Memorial Union from 9:00 a.m. - 10:30 a.m. Links to each meeting include resources shared during the presentation and discussion.

October 10, 2023

Using Instagram to Build Community

Hear from L&S social media strategists about how they use Instagram for storytelling. Presenters Marlita Bevenue from the College of Letters & Science, Mary Anderson from the Department of Psychology, Kimberly Hazen from the Department of Chemistry, and Kara Rheingans from the School of Journalism and Mass Communication will share their approach to posting and planning IG content and building followers. There will be plenty of time for questions and discussion with the group.

Meeting resources

November 7, 2023

Alumni Engagement & Storytelling Discussion with SuccessWorks 

Join a discussion on how to use storytelling and alumni engagement to demonstrate the value of an L&S degree in students’ lives beyond graduation. Staff from SuccessWorks will share a brief overview of SuccessWorks career resources, including opportunities for students to network with and learn from alumni. After sharing a few examples of how SuccessWorks tells student career success stories, the presenters will facilitate a collaborative discussion among attendees about how L&S units and SuccessWorks can work together to elevate these stories and build alumni affinity with majors and L&S overall. Presenters include SuccessWorks Director of Marketing & Communications Nathan Barker, Associate Director of College Partnerships Mike Kruse, and Director of Strategy & Impact Nancy Kujak-Ford. 

Meeting resources

February 6, 2024

March 5, 2024

Keywordscommunications, marketing, social media, newsletters, advancement, annual giving, donors, storytelling   Doc ID131912
OwnerScott C.GroupL&S KB
Created2023-10-05 08:48 CSTUpdated2023-11-29 10:15 CST
SitesL&S KB
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