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Inclusive Communications Guide
Inclusive Communications Guide
Link: https://uc.wisc.edu/inclusive-communications-guide/
Cultivating a campus that is equitable, diverse, and inclusive is not only essential to the strength of the University of Wisconsin–Madison, but also just. Practicing inclusive communications and marketing reinforces this commitment and helps to create a more welcoming, safe, and productive campus for all students, staff, faculty, and visitors.
An important role of campus communicators is to ensure that people of different identities and from different backgrounds feel represented, affirmed, and supported while they’re at UW–Madison. Communications that don’t consider the impact they might have on underrepresented or marginalized communities may unintentionally cause harm. Meanwhile, authentic, respectful, and purposeful communications can contribute to an inclusive and equitable environment and reinforce a sense of belonging.
The resources provided in this guide aim to assist campus communicators achieve this goal across media, including written materials, photography, videography, social media, the web, and more.
This guide represents a culmination of efforts, including more than two years of listening sessions with campus stakeholders and underrepresented members of the UW–Madison community, a close partnership with the multicultural marketing agency Creative Marketing Resources, and deliberate capacity-building and reflection by the staffs of University Marketing and University Communications. It will also, always, remain a work in progress.
- Using the guide
- Terminology
- Principles
- Best practices (accessibility, visuals, social media, written content)
- Making mistakes
- Campus resources
- Inclusive Language Guide (editorial style)
- Land Acknowledgment Guide
Questions? Contact communications@nelson.wisc.edu.