L&S brand resources

This document contains resources for branding your unit's content according to UW-Madison and College of Letters & Science standards.

The College of Letters & Science strongly recommends reinforcing the UW-Madison brand at the College and unit level. The following resources will help you ensure that your content meets UW brand standards. 

For more information about the UW-Madison brand, please see the following University Marketing page: http://umark.wisc.edu/brand/

Contents of this document

UW Madison and L&S Logos

UW-Madison and College of Letters & Science logos are to be used for University and College business only.  Do not use the logo for non-University purposes, such as political advocacy or implying a connection between an outside entity and the University where no such connection exists.  

UW-Madison Campus Resources

Using official UW-Madison logos in print:

Using official UW-Madison logos online:

Please see the following information from University Communications about proper use of UW-Madison logos: http://www.uc.wisc.edu/brand/print/best-practices.php

Please consult with your design team before altering official logos in any way.  

L&S Logos

Vector PDF and raster PNG files are provided. Please contact Sarah Morton at sarah.morton@wisc.edu if you need the L&S logo in a different format or color configuration. Permissible color changes to the logo are limited to reversing the logo, or the lettermark, to better appear over dark backgrounds. 

L&S four color logo
LS four color left-aligned [pdf]
LS four color left [png]
LS four color centered [pdf]
LS four color centered [png]

L&S two color logo
LS two color left-aligned [pdf]
LS two color left-aligned [png]
LS two color center [pdf]
LS two color centered [png]

L&S grayscale logo
LS grayscale left-aligned [pdf]
LS grayscale left-aligned [png]
LS grayscale centered [pdf]
LS grayscale centered [png]

L&S one color logo
LS one color left-aligned [pdf]
LS one color left-aligned [png]
LS one color centered [pdf]
LS one color centered [png]

UW Crest

In certain limited circumstances, such as the need to use the institutional logo in a size that would be too small to read or as a graphic element, it is acceptable to use only the UW crest in one, two, or full color.

The UW crest can be downloaded in four color, two color, one color grayscale, and one color from University Marketing's site at the following link: http://umark.wisc.edu/brand/templates-and-downloads/print-logos.php

Print and web colors

Print Colors

Official print colors from University Communications can be found here: http://www.uc.wisc.edu/brand/print/colors.php

Print colors are provided in the CMYK color model and the Pantone Matching System (PMS).

Web Colors

Official web colors from University Communications can be found here: http://www.uc.wisc.edu/brand/web/colors.php

Web colors are provided in hexadecimal notation.  


College of Letters & Science publications generally use two type families: ITC Galliard and Frutiger. Both are proprietary typefaces and you will need to order them if you'd like to use them in your publications.

You can see the typefaces in action in the College's Annual Report: http://news.ls.wisc.edu/report/

If you are interested in purchasing these typefaces for use, please contact Sarah Morton at sarah.morton@wisc.edu

UW-Madison Stationary

Please see the following information on use of the official stationary system: http://www.uc.wisc.edu/brand/print/stationery.php

Stationery system items may be ordered through University Communications (UW NetID required; access is restricted to campus IP addresses). Please see the following link to order print letterhead and envelopes for your unit: http://www.uc.wisc.edu/stationery-cards/letterhead.php

University Communications also provides electronic letterhead in 4 color and black and white. These files are in rich-text format (RTF), and should be readable by most word processing software. In some environments, you may need to open the file with your word processing software. 

To use these templates, click or right-click on the link. Your browser should either prompt you to save the file or will automatically download the file and open it up in your word processing software. In some environments, you may need to open the file from your word processing software. Fill in your department’s information in the footer of the template.

UW-Madison Web Templates

Before downloading these templates, please read the web section of the university’s Brand and Visual Identity Guidelines.

See Also:

Keywords:color logo letterhead print web type font typography template stationary website   Doc ID:24838
Owner:Sarah M.Group:College of Letters & Science
Created:2012-06-25 16:19 CDTUpdated:2016-06-27 09:00 CDT
Sites:College of Letters & Science
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