L&S Brand Resources

This document contains resources for branding your unit's content according to UW-Madison and College of Letters & Science standards.

The College of Letters & Science strongly recommends reinforcing the UW-Madison brand at the College and unit level. The following resources will help you ensure that your content meets UW brand standards. 

For more information about the UW-Madison brand, please see the following University Brand and Visual Identity page: brand.wisc.edu/

Contents of this document

UW Madison and L&S Logos

UW-Madison and College of Letters & Science logos are to be used for University and College business only.  Do not use the logo for non-University purposes, such as political advocacy or implying a connection between an outside entity and the University where no such connection exists.  

UW-Madison Campus Resources

Using official UW-Madison and Department logos: brand.wisc.edu/visual-identity/logos/

Please consult with your design team before altering official logos in any way.  

L&S Logos

Vector PDF files are provided. Permissible color changes to the logo are limited to reversing the logo, or the lettermark, to better appear over dark backgrounds. 

Centered L&S Logos

Flush Left L&S Logos
The stand-alone UW-Madison crest and the institutional UW-Madison Logo can be downloaded here: brand.wisc.edu/visual-identity/logos/
Search University Marketing's Logo Generator data base for your department or program's specific logo. If you are unable to find it, make a request for a new logo design here: brand.wisc.edu/logo-generator/ 

Print and web colors

Print Colors

Official print colors from University Marketing are available here: brand.wisc.edu/visual-identity/colors/

Print colors are provided in the CMYK color model and the Pantone Matching System (PMS) when needed.

Web Colors

Official web colors from University Marketing and information on proper usage can be found here: brand.wisc.edu/visual-identity/colors/

Web colors are provided in hexadecimal notation.  

UW-Madison Stationary

Stationery system items may be ordered through Digital Publishing & Printing Services (UW NetID required; access is restricted to campus IP addresses). Please see the following link to order print letterhead and envelopes for your unit under the Ordering tab: printing.wisc.edu/

University Marketing also provides electronic letterhead in 4 color and black and white: brand.wisc.edu/resource/color-letterhead-template/

UW-Madison Powerpoint Templates

The following PowerPoint templates are available for use by UW–Madison faculty, staff, and students. They incorporate elements that are key to the university’s brand and are customizable to your content.
brand.wisc.edu/resources/?s=PowerPoint
 

UW-Madison Web Templates

Before downloading these templates, please read the web section of UW-Madison's Brand and Visual Identity Guidelines: brand.wisc.edu/applying-the-brand/web/#minimum_standards
Download: UW-Madison Wordpress Themes
For use on UW-Madison affiliated websites only.
 
Download: UW-Madison HTML Templates
For use on UW-Madison affiliated websites only.
 

College of Letters & Science Branding Workshops

August 2022 Branding 101 Workshop

2022 Virtual Workshop presented by L&S Strategic Communications and Advancement team members Mary Ellen Gabriel (Director of Communications) and Carlin Sood (Creative Services Specialist) with special guests Angela Barian and Kelly O'Loughlin from University Marketing. Topics include: University and College branding, best practices, guidelines working with University Marketing and resources.

See Also