Undergraduate Programs - Majors - RCB - Major Checksheet

Ranked one of the top programs in the country, our Retailing and Consumer Behavior (RCB) major blends business, analytics, and technology with creativity and empathy to power the global economy. The Bachelor of Science degree provides students with the skills to innovate and lead a rapidly evolving industry that impacts consumers’ day-to-day lives. Experienced faculty inspire students to connect their personal interests and passions through hands-on coursework that prepares them for fulfilling careers in areas such as product development, merchandising and buying, consumer research and marketing, management and operations, e-commerce, and entrepreneurship. Leadership and professional development opportunities include internships, student organizations, business case studies, industry exploration trips, and study abroad.