Communications-Human Ecology Brand Guidelines

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Human Ecology Crest logos

Find and download current School of Human Ecology logos here. Use of the logo should follow all UW brand guidelines. The “Motion W” logo is reserved for UW–Madison Athletics.

Human Ecology and UW–Madison Brands

The primary visuals and voice of SoHE are under the powerful UW–Madison brand, which is recognizable throughout the state and around the globe. Tools, resources, and best practices are available on the official University Communications Brand and Visual Identity website. In addition to the university’s official brand style guide, the site provides logos and their proper use, colors, fonts, and more for both print and web along with PowerPoint, letterhead, and other templates.

Referencing the school

In instances where mention of the school stands alone without UW–Madison branding, the proper name should be clarified as “School of Human Ecology at the University of Wisconsin-Madison” for first reference and “School of Human Ecology” secondary. When the UW brand is established, such as on internal websites or letterhead, “School of Human Ecology” is acceptable on first reference. When using the acronym “SoHE” be sure to establish it on the first reference “School of Human Ecology (SoHE)”.

Do NOT identify the school as:

  • UW School of Human Ecology
  • School of Human Ecology at UW
  • UW SoHE

As of May 2021

Keywords:identity, crest, using the SoHE crest, logo   Doc ID:110851
Owner:Linda Z.Group:School of Human Ecology
Created:2021-05-17 10:43 CDTUpdated:2022-02-14 10:25 CDT
Sites:School of Human Ecology
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