Accessing UW-Madison Qualtrics

You will not be able to access UW-Madison Qualtrics through the default Qualtrics URL. Instead, bookmark the UW-Madison Qualtrics page for accessing your account. 

Log-In

Go to the UW-Madison Qualtrics Service log-in page and enter your NetID and password. If you are using the Survey Service for the first time, an account will automatically be created for you. For more information on logging into your account for the first time, go to UW-Madison Qualtrics - Log-In to Account for First Time. 

Survey_ID

As you begin creating or sharing surveys it is important to note the Survey_ID associated with your surveys. Qualtrics Brand Administrators can only search for surveys by their ID. Survey_ID is also required information if you are requesting a survey transfer or permanent deletion of a survey.
UW-Madison Qualtrics - Transfer ownership of your survey
UW-Madison Qualtrics - How to permanently delete a Qualtrics survey you own

For more information about how to identify the Survey_ID for your Qualtrics surveys, please see Finding Qualtrics IDs

Survey Support

Support for the Qualtrics survey software is provided by Qualtrics Support but there are some support situations that are handled by the UW-Madison Qualtrics Brand Administrators. For more information see UW-Madison Qualtrics - Support.

UW-Madison Compliance

Some surveys may be considered human subject research and require Institutional Review Board (IRB) approval prior to the initiation of the survey. In general, if your survey data is only being collected for a class project, quality improvement project, departmental evaluation, or social use, IRB approval may not be needed. However, if this survey is for a research project (1) involving a systematic investigation with (2) the goal of creating generalizable knowledge (i.e,. being able to apply the data to a broader population and plan to publish or present the findings), IRB approval may be required. Please contact the UW Institutional Review Board (IRB) for specific information.

Even if your survey does not require IRB approval you may still require approval from the Institutional Survey Review Committee. This committee was established in 2024 to review, approve, and coordinate institutional surveys.

Use of the survey service is subject to the same policies and guidelines for the use of UW-Madison computing resources as other services on campus. Please refer to the UW-Madison Qualtrics - Terms of Service for more information.

Survey Accessibility and Usability

There are some known accessibility and usability issues with certain Qualtrics question types. As you are designing your survey please keep in mind that these question types make it difficult or impossible for individuals with disabilities to participate in your research or respond to a web form. For more information regarding the barriers users may experience see Qualtrics Accessibility and Usability Information .

Additional Resources

On Campus:

• University of Wisconsin-Madison Office of Testing and Evaluation Services: Implements course evaluations for timetable courses.
• University of Wisconsin Survey Center: Provides a full-range of survey services, from question development to data analysis. They also conduct mail, phone, CAPI surveys and focus groups. They provide assistance obtaining and managing samples, with question wording and designing field techniques for increasing participation.

From Qualtrics:

• Qualtrics Survey Support has numerous resources including online tutorials, research articles and information about survey design. They also have over 300 sample surveys that can be used "out of the box" or questions can be copied and pasted into a custom survey created by you.
• For more information about developing a survey that will meet your needs, including how to construct the survey, write questions, collect the data and analyze the results, review the Qualtrics Support - Survey Basics.
• For tips on how to write effective survey questions, visit Qualtrics Blog - How to Write Great Survey Questions
• Qualtrics also hosts a Community Forum as well as a Higher Education Community Forum. The Qualtrics Forums are a great place to ask questions and connect with your peers.