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WiscWeb - WordPress UW Theme - Adding Google Analytics To Your Site

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources. This document will walk you through the process of creating a Google Analytics account and adding it to your site.

  1. Navigate to Google Analytics

  2. If you have already created an account, click Sign in.
    • It is recommended that you use an Office 365 Service (departmental) account for this purpose. For more information regarding Service Accounts, please refer to Office 365 - Getting Started with Service Accounts.
    • You would use that account to sign in (for example, cms-support@doit.wisc.edu is assigned to individuals on the WiscWeb team and is visible when they log in).

  3. Once you have gone through your sign-up process and verified your account, you'll be directed to the starting steps for your Google Analytics. Click the Sign up button. The views and screens change often, so be sure to follow the on-screen steps set up your analytics account.

    Google Analytics Sign-Up - After Verification

  4. The next page asks you to enter several pieces of information such as your site name and URL, the site category, and your time zone. You will also create an account name, and choose who this data can be shared with outside of yourself. Once you have entered this information, scroll to the bottom and click Get Tracking ID.

  5. You will be prompted to accept the Terms of Service Agreement from Google. Click I Accept.

  6. On the next page, select Admin from the menu bar.

    Select Admin from Menu Bar

    Under the Property column, select Tracking Info, then choose Tracking Code

    Select Tracking Code

    Here you are given the Tracking ID for your analytics - this is the value that you will need for your WordPress site.

    Tracking ID

Once you have this value, log into your WordPress site's dashboard and either click on the Customize Your Site button, or mouse over the Appearance menu on the left and choose Customize.

Customize Your Site button or Appearance and Customize Menu

In the left menu, choose Analytics. In the analytics screen, input your Tracking ID in the field, and click Save & Publish at the top of the screen.

Analytics Screen




Keywords:Search statistics google analyze data wiscweb cms analytics tracking traffic home page   Doc ID:69291
Owner:Matthew G.Group:WiscWeb CMS
Created:2016-12-08 13:14 CSTUpdated:2017-11-21 08:54 CST
Sites:WiscWeb CMS
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