Salesforce Objects

This document provides an overview of what data is kept in Salesforce by object area and how to find it.

In Salesforce, data is organized by object area. If we think of Salesforce as a giant Excel spreadsheet, an object is a tab on a spreadsheet - it houses data that is related to but distinct from other tabs within the spreadsheet. Salesforce stands out in its ability to synthesize information across object areas. Almost every object has three areas: a large center-left pane that contains two tabs, and a right vertical pane. The first tab in the central area, Details, contains the record data housed in that object. The second tab, Related, brings in data from other object areas that is related to the record data of the object you're viewing. The right vertical pane contains correspondence and may include some related content.

Examples of Content Found Within Some of OAR's Primary Objects
Object Examples of Object Information in Details Area Examples of Information in Related Areas
Contacts Name, contact information, primary affiliation, correspondence Opportunities, marketing campaigns, cases associated with the contact
Opportunities Application term, stage, interest/application information Recruitment categories, stage and SIS code history
Accounts Account type, location information Campaigns, contacts, opportunities associated with the account
Campaigns Owner, event information, event contact Contacts associated with the campaign, files relevant to the campaign

Follow the hyperlinks above to learn more about each object. 



Keywords:
App, apps, object, objects, contacts, opportunities, accounts, recruiting, recruit, recruitment, service, service console, toggle, toggling, changing, opportunity, contact, account,
Doc ID:
151488
Owned by:
Emilie D. in Office of Admissions and Recruitment
Created:
2025-06-04
Updated:
2025-07-28
Sites:
AdmissionsRecruitment-internal