'SEO' is an acronym for "search engine optimization." SEO involves making strategic updates to your website to improve its findability. These changes can be as simple as updating the text used within a webpage or as complicated as paying for better search ranking.
SEO is crucial for increasing your website's visibility on search engines like Google. A well-optimized website can attract more organic traffic, improve rankings, and ultimately enhance your online presence.
Ensure that your page titles, headings, excerpts, and body text includes relevant keywords about the topic.
Write high-quality, relevant, and valuable content that addresses the needs of your target audience.
Excerpts, or meta descriptions, are a short summary of what the page is about. These are auto-generated in WiscWeb unless you manually set them yourselves.
Tip: Here’s how to find and set your page excerpts: WiscWeb - Finding and editing the excerpt of a page
Headings are important for accessibility and readability of your content, but they may also impact SEO. They should not be used to style content, but rather to lay out and provide hierarchy to content on the page.
Examples of misuse:
Alt text provides helpful information to users navigating the site using a screen reader. We highly recommend adding these to every image on your site regardless of whether or not you care about SEO.
Tip: Here’s how you can add alt text in WiscWeb: WiscWeb - Using Alternative (Alt) Text
Users don’t want to have to slog through a bunch of text to get to the answer to their question or to find the link they need. Make it easy for them.
Sitemaps are XML files which list the various URLs that exist on your site (along with some other information). They allow search engines like Google to more easily crawl your site and find all the pages that exist. Consider them like a map - you may be able to find your way without one, but having one makes things a little easier and faster.
Why is this important? Well, if Google can’t find all the pages to your site, it certainly can’t place them in search results!
In WordPress, sitemaps are automatically generated for your site. The URLs for the sitemaps can then be linked to a Google Search Console account so that you may encourage Google to crawl your site more regularly.
If you are interested in digging in further, Google has outlined all of the things they suggest for improving SEO ranking with their search engine.
This information is located in their Google SEO Starter Guide.