Support News

Learn how DMARC will affect UW-Madison email marketing campaigns

Posted: 2018-12-10 15:25:33   Expiration: 2019-12-17 15:25:33

Disclaimer: This news item was originally posted on 2018-12-10 15:25:33. Its content may no longer be timely or accurate.

The UW-Madison Office 365 team, in collaboration with the Office of Cybersecurity, will rollout Domain-based Message Authentication, Reporting & Conformance (DMARC) to campus to help protect your email marketing campaigns and your recipients from spam, spoofing, and phishing in July 2019. You are encouraged to proactively implement DMARC policy for your department’s subdomain before this date. Learn more about the UW-Madison DMARC project.

Why is this happening?

Campus email administrators have noticed an increased number of spoofed emails being sent to faculty, staff, and students that appear to come from a legitimate UW-Madison affiliate. This has led to confusion and possibly distrust of email sent from an email address. Enforcing a DMARC policy will help ensure the UW-Madison brand preserves its authenticity and credibility.

Will DMARC impact me?

Yes, if you use an email address to send communication through:

  • third-party systems (MailChimp, Constant Contact, etc.); or
  • non-UW-Madison email accounts (e.g., Gmail sending as a address)

No, if you use an email address to send communication through:

No, if you use a subdomain.

How will DMARC impact me?

If you are impacted, your messages risk not reaching your audience. The recipient's mailbox may flag your message as junk or suspicious.

You can prevent this risk by using a department’s subdomain when sending communication through a third-party system or non-UW-Madison email account. Do not use an email address.

What should I do?

Attend a DMARC drop-in information session to learn how you can implement DMARC for your department’s subdomain.

  • 12/12/18 from 2 pm – 4 pm in CS 3139ABC
  • 1/15/19 from 10 am – 12 pm in CS 3139ABC
  • 1/16/19 at 10 am – 12 pm in HSLC Room 1220/1222
  • 1/22/19 from 1 pm – 3 pm in Pyle Center - Room 226
  • 02/05/19 from 1:00 pm – 2:30 pm in CS 3139ABC

If you can't attend a drop-in information session, you can contact us to help develop a plan for sending DMARC-protected email.

If you have any questions, please let us know at .

-- Office 365: Christina Gomez