Adobe Enterprise Term License Agreement (ETLA)

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The ETLA Contract

UW System and Adobe signed a new Enterprise Term License Agreement (ETLA) on 11/18/2016. It gives most UW campuses the right to install and use Creative Cloud applications and services through 11/17/2019. Home Use rights for faculty and staff are included.

UW System also has 2,500 licenses each for Captivate, Presenter, and Photoshop Elements for installation on UW-owned computers, which are allocated to each campus based on the number of FTEs reported for the ETLA.

The contract is for three years. At the end of three years, if we do not sign another agreement, our license rights will revert to what they were before the ETLA began. Adobe products not available under the ETLA are for sale under the Adobe CLP.

UW-Madison Distribution

With the introduction of named-user licensing in February, 2017, there are two methods of installing software licensed under the ETLA.

Named-user licensing integrates NetID login with the software licensed under the ETLA. It lets currently-employed faculty and staff use Creative Cloud software and Creative Cloud services on UW- and personally-owned computers. Adobe does limit named-user logins to a maximum of two active installations. However, if you run up against that limit when installing on a third computer, Adobe makes it easy to remotely deactivate other installations, so this shouldn't be more than a minor inconvenience. Faculty and staff can find login instructions here: Please check with your IT support staff before installing software on UW-owned machines.

The other way to install Adobe software is with anonymous, serialized installers, which is how most ETLA software was installed from 2013 through 2016. Those installers can be used on UW-owned computers in computer labs or, as departmental IT policy dictates, across departments. Separate installers are required for Win32, Win64, and Mac. IT staff would use the Adobe Creative Cloud Packager (CCP) tool to create installers, using any combination of apps they want. They can also set various other options (default install directory, how application updates are handled, etc.).

If you are IT staff and you want the campus key to make installers for your department, please email

DoIT will also make some installers and have them available for download by IT staff. Those, along with the other applications licensed under UW's ETLA that can't be packaged with the CCP or that are simpler to install separately from the CCP can be downloaded from the Campus Software Library after clicking the Adobe Site License link.

Please note that the above applies to UW-Madison; each participating campus will establish its own procedures for authentication and distribution.

IT Resources

Software Included in the ETLA:

The CLP Contract

UW System has been purchasing software under the Adobe Cumulative Licensing Program (CLP) for many years. We renewed our CLP for another 2-year term in May, 2016, both for the applications not included under the ETLA and for the campuses not participating in the ETLA. UW-Madison departments can purchase CLP items through the Tech Store:

Software Not Included in the ETLA that is still available under the CLP:

  • Coldfusion
  • Coldfusion Builder
  • Framemaker
  • Director
  • Font Folio
  • Premiere Elements
  • Authorware
  • Freehand
  • Media Server
  • Contribute

  Campuses Included in the ETLA:

  • UW-Administration
  • UW-Colleges
    • UW-Baraboo
    • UW-Barron County
    • UW-Fox Valley
    • UW-Manitowoc
    • UW-Marinette
    • UW-Marshfield
    • UW-Online
    • UW-Rock County
    • UW-Sheboygan
    • UW-Washington County
    • UW-Waukesha
  • UW-Eau Claire
  • UW-Extension
  • UW-Green Bay
  • UW-Madison
  • UW-Milwaukee
  • UW-Oshkosh
  • UW-Parkside
  • UW-Platteville
  • UW-River Falls
  • UW-Stevens Point
  • UW-Stout
  • UW-Superior
  • UW-Whitewater

Campuses Excluded from the UW System ETLA:

  • UW-La Crosse
  • UW-Colleges
    • UW-Fond du Lac
    • UW-Marathon County
    • UW-Richland
  • Wisconsin Technical College System
    The WTCS has negotiated a separate ETLA with Adobe. Their product mix is slightly different and not all of the Tech Schools are participating as of July, 2018.

Please direct questions on Adobe licensing to

Keywords:Adobe Enterprise Term License Agreement (ETLA) Acrobat Pro creative cloud stock Acrobat Pro Adobe Audition CC Adobe Muse CC Adobe Prelude CC Adobe Premiere Pro CC Animate Aftereffects CC Bridge CC Dreamweaver CC Encore Fireworks Flash Builder Premium Flash Professional CC Illustrator CC InCopy CC InDesign CC Media Encoder CC Photoshop CC Photoshop Lightroom SpeedGrade CC Captivate Presenter Photoshop Elements   Doc ID:35407
Owner:Warren R.Group:DoIT Tech Store
Created:2013-11-20 15:37 CDTUpdated:2019-07-24 09:49 CDT
Sites:DoIT Help Desk, DoIT Tech Store
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